Fiona is a Senior Analyst, Lifestyles and Leisure, responsible for editing research reports, writing consumer surveys and analyzing key data for Mintel Oxygen. She specializes in consumer behavior, demographics, travel and green trends, and she uses her expertise to advise clients on marketing strategies and business decisions.

Fiona began her career with Mintel in 2007 as the Manager of Custom Research, helping clients develop solutions that provide actionable and impactful results. She has extensive experience designing custom research for finance, media, shipping and retail clients.

Prior to Mintel, Fiona managed a team of analysts with Peryam & Kroll Marketing & Sensory Research Corporation where she provided insight on consumer opinions for a variety of product categories including food and beverage, personal care, and pharmaceuticals. She also has experience in secondary education where she designed curricula for a variety of scientific courses. Fiona holds a Bachelor of Science degree in Biology with a focus on Chemistry from Truman State University in Missouri.