Japan Outbound - August 2010

Expenditure on tourism has fallen in tandem with the decrease in tourists. Japan was once one of the leading countries in terms of tourism expenditure, but shorter-stay trips and a decline in the amount spent on shopping and local stay costs has pushed it into seventh place, according to the United Nations World Tourism Organization (UNWTO). Business tourists are among the biggest spenders on outbound travel and this is an ...

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Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers

Outbound Tourism

Market Characteristics

What Next?

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Tour Operators and Travel Agencies

Data

Oxygen Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Data Sources