The US pet supplies market appears to be mostly recession-proof, having steadily gained sales between 2005 and estimated 2010. Yet pet owners nonetheless place the most emphasis on price and private label sales outpaced national brands in some segments in 2010 (for the period to date), such as dog and cat needs and dog rawhide chews, indicating that value is still the top priority. This report focuses on these dynamic ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Litter and Deodorant
Segment Performance—Dog/Cat Needs
Segment Performance—Dog Rawhide Chews
Segment Performance—Non Dog/Cat Needs
Retail Channels
Retail Channels—PETCO, PetSmart, Veterinarians’ Offices, Other Retailers
Retail Channels—Supermarkets
Retail Channels—Other FDMx
Retail Channels—Natural Supermarkets
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Pet Ownership
Products and Services
Retailers Used
Attitudes and Motivations
Impact of Race/Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Dog/Cat Litter
Brand Share—Dog/Cat Needs
Brand Share—Dog Rawhide Chews
Brand Share—Non Dog/Cat Needs
Innovation and Innovators
Brands and the Advertising Landscape
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI Symphony/Builders Panel Data
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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The factors that drive the market, from rising pet ownership and the presence of children to the influence of Hispanics on the market
