With the recession, more people have been cooking, baking, eating and drinking at home, which has helped the sugar and sweeteners category maintain positive sales growth. However, health issues are an underlying force for the category and these concerns have had a decided impact on each of the four segments. This report highlights the following topics:
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Sugar
Segment Performance—Syrups
Segment Performance—Sugar Substitutes
Segment Performance—Molasses and Honey
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Other
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Sugar and Sweetener Usage
Frequency of Sweetener Use
Location of Use
Change in Usage Habits
Choosing a Sweetener
The Health of Sweeteners
Race and Hispanic Origin
Custom Consumer Groups—Presence of Children
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Supercenters and Warehouse Clubs
Leading Companies
Brand Share—Sugar
Brand Share—Syrups
Brand Share—Sugar Substitutes
Brand Share—Molasses and Honey
Innovation and Innovators
Brands and Marketing Strategy
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
SymphonyIRI Group Builders Panel—Key Household Purchase Measures
Appendix—SymphonyIRI/Builders Panel Data Definitions
Appendix—Trade Associations
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What the improving economy means to the category and what can be expected in coming years, including what efforts will be most necessary for manufacturers to succeed
