Table of Contents
Issues in the Market
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- Key themes
- Definitions
Future Opportunities
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- Mixed up future
- Issue isn’t black and white
- Insight
- The role of retailers
- No man is an island
- Insight
Market in Brief
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- Ethnic beauty remains of niche interest
- Opportunity amongst younger people
- Specialist brands are hard to come by
- Future
Internal Market Environment
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- Key points
- Age structure
- Sense of identity
- Physical differences in hair and skin
- Importance of ethnic role models
Broader Market Environment
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- Key points
- Demographics
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- Figure 1: UK population, by ethnicity, 2004-09
- Ethnic fabric of the UK
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- Figure 2: National Insurance Number registrations to adult overseas nationals entering the UK, by year of registration and world area 2004-08
- Regional distribution
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- Figure 3: Areas in England with high ethnic populations, by ethnicity, Mid-2007
- Regulations
Competitive Context
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- Key points
- Mainstream cosmetics and toiletries
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- Figure 4: Ethnic products as a proportion of total UK sales of beauty and personal care**, 2007-09
- Not commercially viable
- Afro dries up sales
- Illegal imports and unsafe products
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- NPD by category
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- Figure 5: NPD activity in ethnic cosmetics and toiletries, by category, January-July 2009
- Matching skin tone
- Leading innovators
- Product positioning of ethnic launches
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- Figure 6: NPD activity in ethnic cosmetics and toiletries, by leading positioning claims 2007-09
- Whitening
- Nourishing NPD
Market Size and Forecast
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- Key points
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- Figure 7: UK retail value sales of ethnic cosmetics and toiletries, 2004-14
- The future of the market
Segment Performance
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- Key points
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- Figure 8: UK retail value sales of ethnic cosmetics and toiletries, by sector, 2004-14
- Haircare
- Skincare
- Potential in make-up
Companies and Products
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- Figure 9: Innovators and advertisers in the UK ethnic cosmetics and toiletries market, 2004-09
- L’Oréal Soft-Sheen Carson
- M&M Cosmetics
- Alberto Culver
- Fashion Fair
- K by Beverley Knight
- Iman Cosmetics
- Sleek Makeup
- ET Browne
- Other brands
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Brand Communication and Promotion
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- Key points
- Sporadic adspend stunts sales
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- Figure 10: Main monitored media advertising expenditure on ethnic cosmetics and toiletries, 2005-09
- Toni & Guy sends spend high
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- Figure 11: Main monitored media advertising expenditure on ethnic cosmetics and toiletries, by quarter, 2005-09
- Adspend apportioned differently to launch activity
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- Figure 12: Advertising on ethnic cosmetics and toiletries, by sector, January-July 2009
- Sleek spend
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- Figure 13: Main monitored media advertising expenditure on ethnic cosmetics and toiletries, by advertiser, 2005-09
- Pressing matter
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- Figure 14: Main monitored media advertising expenditure on ethnic cosmetics and toiletries, by media type, 2005-09
- PR and sponsorship
Channels to Market
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- Key points
- Specialist versus mainstream
- Independent ethnic retailers
- Department stores
- High street chemists and drugstores
- Online
Use of Haircare, Skincare and Make-up by All Adults
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- Key points
- Haircare
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- Figure 15: Use of haircare products in the last 12 months, by type of products used, 2004-09
- Age bias
- Skincare
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- Figure 16: Use of skincare products in the last 12 months, by type of products used, 2004-09
- Bias toward upper income earners
- Suncare usage weak amongst the young
- Make-up
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- Figure 17: Use of make-up products, by type of products used, 2004-09
The Ethnic Haircare Consumer
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- Key points
- Purchasing habits for haircare
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- Figure 18: Ethnic haircare purchasing habits, August 2009
- Influence of men
- Convenience of the supermarket
- Going to great lengths to get haircare
The Ethnic Skincare Consumer
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- Key points
- Purchasing habits for skincare
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- Figure 19: Ethnic skincare purchasing habits, August 2009
- Mainstream preference
- Women more interested in specialist brands
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- Figure 20: Skincare purchasing habits of ethnic men and women, specialist vs mainstream, August 2009
- Non-users of skincare
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- Figure 21: Ethnic non-users of skincare, by gender and age, August 2009
The Ethnic Make-up Consumer
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- Key points
- Make-up purchasing habits
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- Figure 22: Ethnic make-up purchasing habits, August 2009
- Brand loyalty within make-up
- Supermarkets not specialist enough for ABC1s
- ABC1s more choosy
The Ethnic Consumer – Purchase Behaviour
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- Key points
- Mainstream brands most popular
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- Figure 23: Purchase of specialist and mainstream brands (nets) across haircare, skincare and make-up sectors, August 2009
- Where do ethnic consumers shop?
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- Figure 24: Where ethnic consumers buy their cosmetics and toiletries (nets), August 2009
- Purchasing habits
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- Figure 25: Repertoire of where ethnic consumers buy their cosmetics and toiletries (nets), August 2009
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- Figure 26: Where ethnic population buys cosmetics and toiletries from by number of types of place that products are bought from (nets), August 2009
Appendix
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- Consumer research
- ACORN
- Advertising data
- Abbreviations
Appendix – Broader Market Environment
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- Figure 27: The population of England, by broad ethnicity, 2001-07*
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Appendix – Usage of Haircare, Skincare and Make-up Amongst All Adults
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- Figure 28: Usage types of haircare products, by demographics, 2009
- Figure 29: Usage of haircare products, by demographics, 2009
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- Figure 30: Usage of skincare products, by demographics, 2009
- Figure 31: Usage of skincare products, by demographics, 2009
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- Figure 32: Usage of make-up products, by demographics, 2009
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Appendix – The Ethnic Haircare Consumer
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- Figure 33: Ethnic haircare purchase habits, by demographics, August 2009
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Appendix – The Ethnic Skincare Consumer
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- Figure 34: Where buy skin care products, by demographics, August 2009
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Appendix – The Ethnic Make-up Consumer
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- Figure 35: Make-up purchasing habits of non-white women, by demographics, August 2009
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- Figure 36: Make-up purchasing habits of non-white women, by demographics, August 2009
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Appendix: The Ethnic Consumer – Purchase Behaviour
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- Figure 37: Where buy from, by specialist and mainstream brands (nets), August 2009
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- Figure 38: Specialist and mainstream brands (nets), by demographics, August 2009
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- Figure 39: Purchase of ethnic cosmetics and toiletries, by demographics, August 2009
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- Figure 40: Repertoire of purchasing habits (nets), by demographics, August 2009
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