Table of Contents
Issues in the Market
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- Key themes
- Definition
- Salons
- Spas
- Abbreviations
Future Opportunities
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- Snack salons
- Back rub to beat the boredom
- Work stress
- A more holistic approach
Market in Brief
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- Artificial benefits
- The impact of the recession
- Lacking appeal
- Future
Internal Market Environment
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- Key points
- Visits to salons and hairdressers
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- Figure 1: Trends in visit to hairdresser or a beauty salon in the last 12 months, 2007-09
- Attitudes towards appearance
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- Figure 2: Trends in agreement with lifestyle statements on health and beauty treatments, 2004-09
- Insecure about the economy and looks
- The link between spas and health
- Pursuit of happiness
Broader Market Environment
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- Key points
- Consumer expenditure on grooming services
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- Figure 3: Household final consumption expenditure – miscellaneous goods and services (hairdressing salons and personal grooming establishments), 2004-08
- Demographics
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- Figure 4: Structure of the UK population, by age and gender, 2004-14
- Impact of the recession
- Redundancy
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- Figure 5: UK trends in employment status, Jan 2007-Jun 2009
- Regulations
- Spa associations
- British International Spa Association
- International Spa Association
Competitive Context
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- Key points
- Consumer expectations
- The price barrier
- Regulation
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Innovation in products with a salon or spa positioning
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- Figure 6: Innovation in beauty and personal care products making spa or salon claims (includes those with little or no salon or spa heritage), January-November 2009
- Leading innovators
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- Figure 7: Ultimate companies leading launch activity in products with a salon or spa positioning, January 2007-October 2009
- Product positioning of salon and spa launches
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- Figure 8: Leading positioning claims of new salon and spa product launches, by year and percentage of launches 2007-09
- The world in balance
- Old Father Time
- Salon and spa product launches
- Salon and spa initiatives
Salons and Spas by Segmentation
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- Key points
- New salons and spas
- Victims of the recession
- Accommodating the consumer
- Hotel salons and spas
- Retail expansion into services
Salon and Spa Operators
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- Figure 9: Brand map of the UK spa operators cosmetics and toiletries market, 2009
- Aqua Sana (Center Parcs)
- Champneys
- Kalmora Spas
- Mercure Hotel (Spa Naturel)
- Radisson Hotels and Resorts
- Spa and Salon International
- SPA NK
- The Bannatyne Spa (The Sensory Spa)
- The Sanctuary Spa
- The Refinery
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Brand Communication and Promotion
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- Key points
- Topline summary
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- Figure 10: Topline advertising expenditure for salons and spas, 2005-09
- Summer peak for salon promotions
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- Figure 11: Main monitored media advertising spend on salons, by month, 2006-09
- Salon advertising
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- Figure 12: Main monitored media advertising spend on salons, by advertiser, 2007-09
- Spa advertising
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- Figure 13: Main monitored media advertising spend on selected salons, by advertiser, 2007-09
- Media type
Consumer Visits to Salons and Hairdressers
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- Key points
- Visits to hairdressers, beauty salons and barbers
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- Figure 14: Trends in frequency of visit to hairdresser, beauty salon or barber, 2007-09
- Men and women show similar hairdresser/barbershop habits
- Lower frequency for visits to salons
- Women’s spend at the hairdresser and beauty salon
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- Figure 15: Trends in expenditure at the hairdresser or beauty salon, 2009
Impact of the Recession on Beauty Treatments
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- Key points
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- Figure 16: Changes made to UK beauty routine in the three months to February 2009
- Children impact on mum’s beauty treatment routine
- Marital status impacts on spend
Consumer Experience of Salons and Spas
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- Key points
- High experience levels
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- Figure 17: Experience of salons or spas in last 12 months, by demographics, September 2009
- Marriage drives women to the salon or spa
- Mix and match approach to salons and spas
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- Figure 18: Experience of salons and spas in the last 12 months, September 2009
- Increasing appeal
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- Figure 19: Interested and reasons not to go, September 2009
- Is luxury non-PC?
Experience of Salon and Spa Treatments
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- Key points
- Women more engaged with treatments
- Hair and nails are top treatments
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- Figure 20: Experience of salons or spas in last 12 months, September 2009
- Men stick to the traditional
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- Figure 21: Experience of treatments in salons or spas in last 12 months, by gender, September 2009
- Treatments driven by salon goers
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- Figure 22: Experience of treatments in last 12 months amongst salon and spa goers, September 2009
- Six in ten adults have only had one treatment
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- Figure 23: Number of salon or spa treatments in the last 12 months, September 2009
Consumer Attitudes Towards Salons and Spas
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- Key points
- Consumer definition of a spa
- Barriers to entry
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- Figure 24: Attitudes towards salons and spas, September 2009
- Reducing maintenance costs at the salon
- Focussing on the present
- Reservations of those who have not been to a salon or spa
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- Figure 25: Attitudes towards salons and spas, September 2009
- More than one way to unwind
- Don’t go, won’t go
Appendix
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- Consumer research
- ACORN
- Advertising data
Appendix – Internal Market Environment
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- Figure 26: Lifestyle statements on health and beauty treatments, by demographics, 2009
- Figure 27: Lifestyle statements on health and beauty treatments, by demographics, 2009
- Experience of hairdresser or a beauty salon in last 12 months
- Women
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- Figure 28: Visit to hairdresser or a beauty salon in the last 12 months, by demographics, 2009
- Men
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- Figure 29: Visit to hairdresser or a barber in the last 12 months, by demographics, 2009
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Appendix – Impact of the Recession on Beauty Treatments
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- Figure 30: Changes made to UK beauty routine in the three months to February 2009, by demographics, February 2009
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Appendix – Consumer Visits to Salons and Hairdressers
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- Frequency of visits to hairdresser/barber
- Women
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- Figure 31: Frequency of visit to hairdresser, by demographics, 2009
- Men
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- Figure 32: Frequency of visit to hairdresser/barber, by demographics, 2009
- Visits to beauty salon
- Women
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- Figure 33: Frequency of visit to beauty salon, by demographics, 2009
Appendix – Experience of Salons and Spas
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- Figure 34: Experience of salons and spas in the last 12 months, by demographics, September 2009
- Figure 35: Interested and reasons not to go, by demographics, September 2009
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Appendix – Experience of Salons and Spa Treatments
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- Figure 36: Experience of salon or spa treatments in last 12 months, by demographics, September 2009
- Figure 37: Experience of salons or spas in last 12 months, by demographics, September 2009
- Repertoire
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- Figure 38: Number of salon or spa treatments in the last 12 months, by treatments had, September 2009
- Figure 39: Attitudes towards salon/spa, by number of salon or spa treatments received in the last 12 months, September 2009
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- Figure 40: Number of salon or spa treatments in the last 12 months, by demographics, September 2009
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Appendix – Consumer Attitudes Towards Salons and Spas
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- Figure 41: Attitudes towards salons and spas, by demographics September 2009
- Attitudes amongst salon and spa goers
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- Figure 42: Attitudes towards salons and spas, September 2009
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