Table of Contents
Issues in the Market
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- Key issues
- Definition
- A note on OTC medicines
- Abbreviations
Future Opportunities
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- Too many cons
- Star rating system to allay fear?
- Allowing customers to make an informed decision
- Try it out!
Market in Brief
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- Economic climate for growth
- Ruling in favour of complementary medicines
- Lack of knowledge holding the market back
- Con-plementary medicines?
- Trust levels higher for pharmaceuticals
Internal Market Environment
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- Key points
- Incidents of illness
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- Figure 1: Complaints suffered from in the last 12 months, 2004-09
- The economy: One big headache
- Piggybacking on fallout from children’s OTC legislation
- Pandemic growth
- Sources of advice for healthcare
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- Figure 2: Sources of advice or information regarding health issues, 2008 and 2009
- Medical professionals first port of call
- Decline of alternatives
- Trends in consumer attitudes towards health
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- Figure 3: Trends in consumer attitudes towards health, 2004-09
- Grin-and-bear-it mentality is strong
- Homeopathy losing ground
Broader Market Environment
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- Key points
- Population effects
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- Figure 4: Structure of the UK population, by age and gender, 2004-14
- An ageing population
- Legislative changes
- Traditional Herbal Medicines Product Directive
- National Rules for Homeopathic Regulation
- Other representational bodies
- NHS approves acupuncture
- Positive press
Competitive Context
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- Key points
- Market in OTC context
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- Figure 5: Complementary medicines as a proportion of sales of health and over-the-counter (OTC) products, 2005-09
- Vitamins – as treatment
- Blurring the boundaries
- Other factors limiting complementary medicines
- Vaccinations
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Brand leverage
- More variety in delivery formats
- Topical formats
- Legislative change stimulates NPD
- New ingredients
- Responding to stress
- Combination products
Market Size and Forecast
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- Key points
- Retail sales
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- Figure 6: UK retail value sales of complementary medicines, 2004-14
- Market in growth
- Room for improvement
- Forecast
Segment Performance
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- Key points
- Retail sales by sector
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- Figure 7: UK retail value sales of complementary medicines, by sector, 2004-14
- Growing herbals
- Homeopathic – path to growth
- Aromatherapy suffers cannibalisation
Market Share
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- Key points
- Plant love for herbal brands
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- Figure 8: Manufacturers’ shares of value sales of herbal and homeopathic medicines, 2007-09
- Herbal stars
- Nelsons drives homeopathic medicines
Companies and Products
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- Figure 9: Brand map of the complementary medicines market, 2009
- Bioforce UK
- Boots UK Ltd
- Chefaro Nederland
- G.R. Lane Health Products Ltd
- Holland & Barrett Retail Ltd
- A Nelson & Co Ltd
- New Era
- Galenica (Potters)
- Weleda UK Ltd
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Channels to Market
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- Key points
- Retail sales by outlet
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- Figure 10: UK retail sales of complementary medicines, by type of outlet, 2007-09
- Boots blazes a trail
- Grocery multiples could do more
- Internet nets more sales
- Health food stores
Consumer Usage Experience
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- Key points
- Overview of consumer experience
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- Figure 11: Experience of complementary medicines or therapies in the last 12 months and intention of use in the next 12 months, July 2009
- Pro(duct)s and cons
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- Figure 12: Experience of complementary medicines or therapies in the last 12 months, July 2009
- Acupuncture most accepted therapy
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- Figure 13: Experience of complementary therapies in the last 12 months, July 2009
- Men and sport
- Types of complementary medicines and therapies used
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- Figure 14: Experience of complementary medicines or therapies in the last 12 months, July 2009
- Depression to offer uplift for St John’s
- User experience
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- Figure 15: Experience of complementary medicines in the last 12 months amongst users or adults who would consider using, July 2009
Reasons to Use Complementary Medicines or Therapies
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- Key points
- Trust and safety key to use
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- Figure 16: Factors encouraging purchase or use of complementary medicines and therapies, July 2009
- Doctors have greater influence
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- Figure 17: Recommendation by friends or medical professionals, July 2009
- Safety a priority
- Knowledge is power
- Last resort
- Affordability
Attitudes Towards Complementary Medicines and Therapies
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- Key points
- Conventional preference
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- Figure 18: Attitudes towards complementary medicines and therapies, July 2009
- Lack of product information is an obstacle to use
- Safety issues
- Loyalty
Appendix – Internal Market Environment
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- Sources of advice
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- Figure 19: Sources of advice or information regarding health issues amongst adults who have talked to a medical professional, by demographics, 2009
- Figure 20: Sources of advice or information regarding health issues amongst adults who have done their own research on health issues, by demographics, 2009
- Attitudes towards health
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- Figure 21: Consumer attitudes towards health, by demographics, 2009
- Figure 22: Consumer attitudes towards health, by demographics, 2009
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- Figure 23: Consumer attitudes towards health, by preference of alternative medicine, 2009
Appendix – Consumer Usage Experience
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- All adults
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- Figure 24: Complementary products or services used in the last 12 months, by demographics, July 2009
- Users
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- Figure 25: Use of complementary products or services in the last 12 months, by demographics, July 2009
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- Figure 26: Next most popular complementary products or services used in the last 12 months, by demographics, July 2009
Appendix – Reasons to Use or Complementary Medicine
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- Figure 27: Most popular factors encouraged or would encourage you to buy or use complementary medicines and therapies, by demographics, July 2009
- Figure 28: Next most popular factors encouraged or would encourage you to buy or use complementary medicines and therapies, by demographics, July 2009
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Appendix – Attitudes Towards Complementary Medicines
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- All adults
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- Figure 29: Attitudes towards complementary medicines and therapies, by demographics, July 2009
- Figure 30: Attitudes towards complementary medicines and therapies, by demographics, July 2009
- All users
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- Figure 31: Attitudes towards complementary medicines and therapies, by demographics, July 2009
- Figure 32: Attitudes towards complementary medicines and therapies, by demographics, July 2009
- Adults who would consider using complementary medicines
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- Figure 33: Attitudes towards complementary medicines and therapies, by demographics, July 2009
- Figure 34: Attitudes towards complementary medicines and therapies, by demographics, July 2009
- All non-users
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- Figure 35: Attitudes towards complementary medicines and therapies, by demographics, July 2009
- Adults who would not consider complementary medicines
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- Figure 36: Attitudes towards complementary medicines and therapies, by demographics, July 2009
- Figure 37: Attitudes towards complementary medicines and therapies, by demographics, July 2009
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