Table of Contents
Scope and Themes
-
- What you need to know
- Definitions
- Data sources
- Sales data
- Consumer survey data
- Advertising clips
- Abbreviations
- Terms
Executive Summary
-
- A slowdown in growth rate in the industry
- Opportunities on the all-natural front
- Anti-aging sales continue to lead the way in category growth
- Big companies continue to dominate
- Retail channel preferences
- Consumers that use facial skincare products
Insights and Opportunities
-
- Jumping on the all-natural bandwagon
- Skincare for a cause
- Label confusion
Inspire Insights
-
- Food and Beauty
- What we’ve seen
Market Size and Forecast
-
- Key points
- Even sales in personal care aisles feeling the pinch
- Sales and forecast of facial skincare products
-
- Figure 1: U.S. FDMx sales of facial skincare, at current prices, 2004-14
- Figure 2: U.S. FDMx sales of facial skincare, at inflation-adjusted prices, 2004-14
- Walmart sales
Competitive Context
-
- Focus on teens
- Seal of approval important to consumers
- Botox and other anti-aging treatments
- Spa treatments
- Skincare from within
Segment Performance
-
- Key points
- Baby Boomers play a crucial role in facial skincare
- Consumers’ priorities skew towards anti-aging products
- Sales of facial skincare, segmented by type
-
- Figure 3: U.S. FDMx sales of facial skincare, segmented by type, 2007 and 2009
Segment Performance—Anti-aging
-
- Key points
- Economics less of a factor in the anti-aging sphere
- Sales and forecast of anti-aging skincare
-
- Figure 4: U.S. FDMx sales of anti-aging products, at current prices, 2004-14
Segment Performance—Facial Cleansers
-
- Key points
- Consumers see cleansers as less critical than other products
- Sales and forecast of facial cleansers
-
- Figure 5: U.S. FDMx sales of facial cleansers, at current prices, 2004-14
Segment Performance—Acne Treatments
-
- Key points
- Sales of acne treatments hold steady, just barely
- Sales and forecast of acne treatments
-
- Figure 6: U.S. FDMx sales of acne treatments, at current prices, 2004-14
Segment Performance—Facial Moisturizers
-
- Key points
- Sales of moisturizers continue to decline
- Sales and forecast of facial moisturizers
-
- Figure 7: U.S. FDMx sales of facial moisturizers, at current prices, 2004-14
Segment Performance—Fade/Bleach
-
- Key points
- Ethnic market helping sales of fade/bleach
- Sales and forecast of fade/bleach skincare
-
- Figure 8: U.S. FDMx sales of fade/bleach, at current prices, 2004-14
Market Drivers
-
- Female Baby Boomers affecting growth
-
- Figure 9: U.S. population of females, by age, 2005-15
- Teens having an impact as well
-
- Figure 10: U.S. population, by age, 2005-15
- Men waking up to skincare benefits
-
- Figure 11: U.S. population of males, by age, 2005-15
- “Act your age” the new mantra of Baby Boomers?
Leading Companies
-
- Key points
- The big three continue to dominate
-
- Figure 12: FDMx sales of facial skincare, by leading manufacturers, 2008 and 2009
Brand Share—Anti-aging
-
- Key points
- Consumers continue to flock to what’s familiar
-
- Figure 13: FDMx brand sales of anti-aging products in the U.S., 2008 and 2009
Brand Share—Cleansers
-
- Key points
- Basic brands still popular
-
- Figure 14: FDMx brand sales of cleansing products in the U.S., 2008 and 2009
Brand Share—Acne Treatments
-
- Key points
- Bigger brands dominate
-
- Figure 15: FDMx brand sales of acne treatments in the U.S., 2008 and 2009
Brand Share—Moisturizers
-
- Key points
- Sales suffer due to overlap
-
- Figure 16: FDMx brand sales of moisturizers in the U.S., 2008 and 2009
Brand Share—Fade/Bleach
-
- Key points
- Greater efficacy leads to increased sales
-
- Figure 17: FDMx brand sales of anti-aging products in the U.S., 2008 and 2009
Brand Qualities
-
- Noxzema
- Origins
- Oil of Olay
- Clearasil
- Neutrogena
- Garnier
- Pond’s
- Almay
- Aveeno
Innovation and Innovators
-
- Going green with luxurious products
- Russell Organics
- Pacabella
- CVS
- Lighter and brighter
- Primavera Life
- L’Occitane
- MyChelle Dermaceuticals
- Arbonne Revelâge
- Scientific to the core
- N.V. Perricone, M.D.
- Cinq Mondes
Retail Channels
-
- Key points
- FDMx sales
- Sales of facial skincare products, by retail channel
-
- Figure 18: U.S. FDMx sales of facial skincare, by retail channel, 2007 and 2009
Retail Channels—Drug Stores
-
- Key points
- Drug stores continue to reign supreme in personal care
- Drug store sales of facial skincare products
-
- Figure 19: U.S. FDMx sales of facial skincare at drug stores, 2004-09
Retail Channels—Other
-
- Key points
- Food stores continue battle to compete
- Exclusives at department stores
- Other FDMx sales of facial skincare products
-
- Figure 20: U.S. FDMx sales of facial skincare at other FDMx stores, 2004-09
Advertising and Promotion
-
- Overview
- Clean & Clear
-
- Figure 21: Television ad for Clean & Clear Facial, 2009
- Neutrogena
- Oil Free Acne Wash
-
- Figure 22: Television ad for Neutrogena Acne Wash, 2009
- Skin ID
-
- Figure 23: Television ad for Neutrogena Skin ID, 2009
- Wave
-
- Figure 24: Television ad for Neutrogena Wave, 2009
- Olay
- Deep Cleanser
-
- Figure 25: Television ad for Olay Deep Cleansers, 2009
- Regenerist Serum
-
- Figure 26: Television ad for Olay Regenerist Serum, 2009
Facial Skincare Usage
-
- Key points
- Usage of different types of products
-
- Figure 27: Facial skincare products used, by gender, November 2009
-
- Figure 28: Facial skincare products used, by age, November 2009
- Product attributes
-
- Figure 29: Ingredients found in skincare products typically used, by gender, November 2009
- Figure 30: Ingredients found in skincare products typically used, by age, November 2009
Facial Product Forms and Brands
-
- Form of moisturizer used
-
- Figure 31: Forms of moisturizer used, by gender, April 2008-June 2009
- Brand of moisturizer used
-
- Figure 32: Brands of moisturizer used, by gender, April 2008-June 2009
- Form of facial cleansing/medicated products used
-
- Figure 33: Forms of facial cleansing/medicated products used, by gender, April 2008-June 2009
-
- Figure 34: Forms of facial cleansing/medicated products used, by age, April 2008-June 2009
- Purpose of facial cleansing or medicated products
-
- Figure 35: Purpose of facial cleansing or medicated products, by gender, April 2008-June 2009
- Brands of medicated skincare products used
-
- Figure 36: Brands of medicated skincare products used, by gender, April 2008-June 2009
- Incidence of buying prestige brands
-
- Figure 37: Prestige brands of skincare products used, by gender, November 2009
-
- Figure 38: Prestige brands of skincare products used, by age, November 2009
Attitudes Towards Facial Skincare
-
- Brand loyalty
-
- Figure 39: Degrees of brand loyalty to facial skincare products, November 2009
-
- Figure 40: Degrees of brand loyalty to facial skincare products, by gender, November 2009
-
- Figure 41: Degrees of brand loyalty to facial skincare products, by age, November 2009
- Where facial skincare users get their information
-
- Figure 42: Sources of information on which products to use, by gender, November 2009
-
- Figure 43: Sources of information on which products to use, by age, November 2009
The Teen Consumer—Product Usage
-
- Key points
- Teens and facial skincare
-
- Figure 44: Types of facial cleansing/medicated products used—teens, by age and gender, April 2008-June 2009
- Facial cleansing and medicated products
-
- Figure 45: Forms of facial cleansing/medicated products used—teens, by gender, April 2008-June 2009
-
- Figure 46: Brands of facial cleansing/medicated products used—teens, by gender, April 2008-June 2009
- Moisturizers/creams/lotions
- Types used
-
- Figure 47: Types of moisturizers/creams/lotions used—teens, by gender, April 2008-June 2009
- Brands used
-
- Figure 48: Brands of moisturizer used—teens, by gender, April 2008-June 2009
Impact of Race and Hispanic Origin
-
- Key points
- Usage of different types of products
-
- Figure 49: Facial skincare products used, by race/Hispanic origin, November 2009
- Incidence of buying prestige brands
-
- Figure 50: Prestige brands of skincare products used, by race/Hispanic origin, November 2009
- Where facial skincare respondents get their information
-
- Figure 51: Sources of information on which products to use, by race/Hispanic origin, November 2009
- Product attributes
-
- Figure 52: Ingredients found in skincare products typically used, by race/Hispanic origin, November 2009
Cluster Analysis
-
- Specialists
- Traditionalists
- Generalists
- Cluster characteristics
-
- Figure 53: Facial skincare clusters, November 2009
- Figure 54: Facial skincare products used, by facial skincare clusters, November 2009
-
- Figure 55: Ingredients found in skincare products typically used, by facial skincare clusters, November 2009
- Figure 56: Sources of information on which products to use, by facial skincare clusters, November 2009
- Cluster demographics
-
- Figure 57: Facial skincare clusters, by gender, November 2009
- Figure 58: Facial skincare clusters, by age, November 2009
- Figure 59: Facial skincare clusters, by household income, November 2009
-
- Figure 60: Facial skincare clusters, by race, November 2009
- Figure 61: Facial skincare clusters, by Hispanic origin, November 2009
- Cluster methodology
Custom Consumer Groups
-
- Usage of different types of products
-
- Figure 62: Facial skincare products used, by men with/without children, November 2009
- Ingredients in products
-
- Figure 63: Ingredients found in skincare products typically used, by men with/without children, November 2009
- Incidence of buying prestige brands
-
- Figure 64: Prestige brands of skincare products used, by men with/without children, November 2009
- Where facial skincare respondents get their information
-
- Figure 65: Sources of information on which products to use, by men with/without children, November 2009
IRI/Builders Panel Data
-
- Overview of skin care
- Facial cleansers
- Consumer insights on key purchase measures – facial cleansers
- Brand map
-
- Figure 66: Brand map, selected brands of facial cleansers, buying rate, by household penetration, 2009*
- Brand leader characteristics
- Key purchase measures
-
- Figure 67: Key purchase measures for the top brands of facial cleansers, by household penetration, 2009*
- Facial anti-aging
- Consumer insights on key purchase measures – facial anti-aging
- Brand map
-
- Figure 68: Brand map, selected brands of facial anti-aging, buying rate, by household penetration, 2008*
- Brand leader characteristics
- Key purchase measures
-
- Figure 69: Key purchase measures for the top brands of facial anti-aging, by household penetration, 2009*
- Facial moisturizers
- Consumer insights on key purchase measures – facial moisturizers
- Brand map
-
- Figure 70: Brand map, selected brands of facial moisturizers, buying rate, by household penetration, 2009*
- Brand leader characteristics
- Key purchase measures
-
- Figure 71: Key purchase measures for the top brands of facial moisturizers, by household penetration, 2009*
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations
Back to top