In his role as a Senior Analyst with the Syndicated Reports team, David writes and edits reports on the consumer packaged goods industry including retailers, foodservice operators and manufacturers of foods, beverages and household and personal care products. With over 15 years in the natural products industry, his work is primarily focused on the fast-growing natural and organic food market, identifying trends and leveraging them to foster innovation and new product development. David also specializes in defining and reporting on niche markets that are new or that defy industry-wide definition.

Through his work as an analyst, David conducts interviews with consumer and trade publications including the Wall Street Journal, Mergermarket and Food Navigator. He also works directly with Mintel clients, and presents at industry conferences, highlighting key findings and trends relevant to attendees.

Prior to Mintel, David was a Vice President at SPINS, the Chicago-based provider of insights into the natural products industry. He oversaw SPINS' proprietary product library and industry-leading product classification system that allows clients to segment retailer data, and worked directly with retailers, distributors, and manufacturers.

Before SPINS, he was a buyer and department head for a leading natural products e-commerce web site, and several Whole Foods Markets in the United States.