Table of Contents
Issues in the Market
-
- Key issues
- Definitions
- Abbreviations
Future Opportunities
-
- Dry slopes to snow slopes
- Grey snowsports
Market in Brief
-
- Mainstream potential
- Tough trading conditions
- Young and old hold greatest potential
- Go ‘ski-ready’
- Tour operators, destinations and travel
- Snow and something else
Internal Market Environment
-
- Key points
- Domestic exceeds overseas holidays
-
- Figure 1: Domestic vs overseas holidays, by volume, 2005-10
- Overseas spending dips
-
- Figure 2: Domestic vs overseas holidays, by value, 2005-10
-
- Figure 3: Average spend per trip, 2005-10
- Multiplicity
-
- Figure 4: Percentage of adults booking UK and overseas holidays, 2009
- Participation grows
-
- Figure 5: Participation in selected sports/activities, 2005-09
- Air travel and alternatives
-
- Figure 6: Mode of travel for snowsport holiday, 2005-09
-
- Figure 7: Number of passengers carried by Eurostar during winter seasons, 2004/05-2008/09
- No growth for Scotland
-
- Figure 8: Number of skier days at Scotland’s ski resorts, 2004/05-2008/09
- Figure 9: Market share of Scotland’s ski resorts, 2008/09
- Developing grassroots growth
- Olympic hopes recede
- Climate change awareness but little action
Broader Market Environment
-
- Key points
- Austerity and uncertainty
-
- Figure 10: GDP, PDI, consumer expenditure and savings, at current prices, 2005-15
-
- Figure 11: Personal concerns, June 2009-April 2010
- Weak Pound increases overseas holiday costs
-
- Figure 12: Sterling exchange rates against selected currencies at 25 May each year, 2005-10
- Growth amongst young families, pre-/no family adults and the retired
-
- Figure 13: Trends in the age structure of the UK population, by gender, 2005-15
- Figure 14: Forecast adult population trends, by lifestage, 2005-15
- ABC1 surge
-
- Figure 15: Forecast adult population trends, by socio-economic group, 2005-15
- One-person households on the up
-
- Figure 16: UK households, by size, 2005-15
- Silver surfers growing fastest
-
- Figure 17: British internet penetration at home/work/place of study or elsewhere, by gender, socio-economic group, age, region and working status, 2005-09
- Managing the recession
-
- Figure 18: Trends in the impact of the economic downturn on consumers, January 2009-April 2010
- Figure 19: What extra money is spent on, November 2009-April 2010
Competitive Context
-
- Key points
- Snow segment
-
- Figure 20: Snowsports holidays as a percentage of overseas holidays, 2005-10
-
- Figure 21: Type of holiday taken for last holiday abroad, 2005-09
Strengths and Weaknesses in the Market
-
- Strengths
- Versatile and responsive
- Target audiences set to grow
- Latent market demand
- Geographic accessibility of key destinations
- Weaknesses
- Economic climate
- Dependence on good snow conditions
- Considered as a luxury or a second holiday
- Perceived as being a non-relaxing holiday
Who’s Innovating?
-
- Key points
- Harnessing technology
- Price by Ski Plus
- Tapping China’s top end
- Packaging for niche markets
- Profit share for chalet owners
- Building brand loyalty online
- New players
Market Size and Forecast
-
- Key points
-
- Figure 22: Volume and value of snowsports at current prices, 2005-15
- Higher prices, but fewer skiers
- ABs support market
Segment Performance
-
- Key points
- Independents vs tour operators
-
- Figure 23: Snowsports holiday market, by independent and tour operator volume (visits), 2004/05-2008/09
- All-inclusive packages vs price uncertainty
- Austria increases in popularity
-
- Figure 24: Destinations visited by the tour operator market, 2004/05-2008/09
Market Share
-
- Key points
- The Big Three
-
- Figure 25: Tour operator sales, 2004/05-2008/09
- Tour operator share
-
- Figure 26: Tour operator market share, 2008/09
-
- Figure 27: Share of market leaders and other operators, 2004/05-2008/09
Companies and Products
-
- Key points
- Overview
- Market leaders
- Crystal Ski
- First Choice
- Inghams
- Neilson
- Thomson
- MyTravel plc
- Specialist operators
- Directski
- Erna Low
- Fast Track Ski
- Frontier Ski
- If You Ski
- Igluski
- Momentum Ski
- Ski Club of Great Britain
- Ski Safari
- Venture Ski
- Virgin Ski
- YSE Ski
Channels to Market
-
- Key points
- Online snowboarders
-
- Figure 28: Choice of booking and mode of travel of last snowsports holiday, April 2010
- Figure 29: Choice of booking and mode of travel of last snowsports holiday, by type of holiday taken, April 2010
- Online bookers show confidence
-
- Figure 30: Choice of booking and mode of travel of last snowsports holiday, by possibility of taking a snowsports holiday in future, April 2010
- Figure 31: Choice of booking and mode of travel of last snowsports holiday, by experience and likelihood of repeating, April 2010
- Destination-specific channels
-
- Figure 32: Choice of booking and mode of travel of last snowsports holiday, by destinations visited on a snowsports holiday, April 2010
Snowsports Holidays Taken
-
- Key points
- Experience and plans
-
- Figure 33: Snowsports holidays taken and likelihood of repeating, April 2010
- Students and professionals
- Reaching the market
- Female skier potential
- Attracting the older skier
Snowsports Destinations
-
- Key points
- Europe’s ascendancy
-
- Figure 34: Destinations visited on a snowsports holiday, April 2010
- Return to the slopes
-
- Figure 35: Destinations visited on a snowsports holiday, by likelihood of repeating, April 2010
Snowsports Habits
-
- Key points
- Who goes for how long?
-
- Figure 36: Duration and activities undertaken on a snowsports holiday, April 2010
- Proximity and range
-
- Figure 37: Duration and activities undertaken on a snowsports holiday, by European destinations visited on a snowsports holiday, April 2010
- Four- to seven-night dominance to continue
-
- Figure 38: Duration and activities undertaken on a snowsports holiday, by most popular snowsports holidays taken and likelihood of repeating, April 2010
What People Think of Snowsports Holidays
-
- Key points
- Relaxation, expense and the cold
-
- Figure 39: Attitudes towards snowsports holidays, April 2010
- Attracting new consumers
- Cost the main barrier
- Multi-centre, multi-activity
- Try dry
- The happy and unhappy consumer
-
- Figure 40: Attitudes towards snowsports holidays, by most popular snowsports holidays taken and likelihood of repeating, April 2010
- Figure 41: Attitudes towards snowsports holidays, by next most popular snowsports holidays taken and likelihood of repeating, April 2010
Targeting Opportunities
-
- Key points
- Target groups
-
- Figure 42: Snowsports holidays target groups, April 2010
- Snow Keen
- Snow Mean
- Snow Bored
- Snow No Goes
-
- Figure 43: Snowsports holidays taken and likelihood of repeating, by target groups, April 2010
Appendix – Channels to Market
-
-
- Figure 44: Choice of booking and mode of travel of last snowsports holiday, by most popular snowsports holidays taken and likelihood of repeating, April 2010
- Figure 45: Choice of booking and mode of travel of last snowsports holiday, by next most popular snowsports holidays taken and likelihood of repeating, April 2010
-
- Figure 46: Choice of booking and mode of travel of last snowsports holiday, by other snowsports holidays taken and likelihood of repeating, April 2010
- Figure 47: Choice of booking and mode of travel of last snowsports holiday, by destinations visited on a snowsports holiday, April 2010
-
- Figure 48: Choice of booking and mode of travel of last snowsports holiday, by demographics, April 2010
-
Appendix – Snowsports Holidays Taken
-
-
- Figure 49: Most popular snowsports holidays taken and likelihood of repeating, by demographics, April 2010
- Figure 50: Next most popular snowsports holidays taken and likelihood of repeating, by demographics, April 2010
-
- Figure 51: Next most popular snowsports holidays taken and likelihood of repeating, by demographics, April 2010
- Figure 52: Other snowsports holidays taken and likelihood of repeating, by demographics, April 2010
-
- Figure 53: Least popular snowsports holidays taken and likelihood of repeating, by demographics, April 2010
-
Appendix – Snowsports Destinations
-
-
- Figure 54: Destinations visited on a snowsports holiday, by most popular snowsports holidays taken and likelihood of repeating, April 2010
- Figure 55: Destinations visited on a snowsports holiday, by next most popular snowsports holidays taken and likelihood of repeating, April 2010
-
- Figure 56: Destinations visited on a snowsports holiday, by other snowsports holidays taken and likelihood of repeating, April 2010
- Figure 57: Destinations visited on a snowsports holiday, by demographics, April 2010
-
Appendix – Snowsports Habits
-
-
- Figure 58: Duration and activities undertaken on a snowsports holiday, by most popular snowsports holidays taken and likelihood of repeating, April 2010
- Figure 59: Duration and activities undertaken on a snowsports holiday, by next most popular snowsports holidays taken and likelihood of repeating, April 2010
-
- Figure 60: Duration and activities undertaken on a snowsports holiday, by other snowsports holidays taken and likelihood of repeating, April 2010
- Figure 61: Duration and activities undertaken on a snowsports holiday, by demographics, April 2010
-
Appendix – What People Think of Snowsports Holidays
-
-
- Figure 62: Attitudes towards snowsports holidays, by next most popular snowsports holidays taken and likelihood of repeating, April 2010
- Figure 63: Attitudes towards snowsports holidays, by other most popular snowsports holidays taken and likelihood of repeating, April 2010
-
- Figure 64: Attitudes towards snowsports holidays, by further snowsports holidays taken and likelihood of repeating, April 2010
- Figure 65: Attitudes towards snowsports holidays, by least popular snowsports holidays taken and likelihood of repeating, April 2010
-
- Figure 66: Attitudes towards snowsports holidays, by destinations visited on a snowsports holiday, April 2010
- Figure 67: Attitudes towards snowsports holidays, by duration and activities undertaken on a snowsports holiday, April 2010
-
- Figure 68: Attitudes towards snowsports holidays, by choice of booking and mode of travel of last snowsports holiday, April 2010
- Figure 69: Most popular attitudes towards snowsports holidays, by demographics, April 2010
-
- Figure 70: Next most popular attitudes towards snowsports holidays, by demographics, April 2010
- Figure 71: Other attitudes towards snowsports holidays, by demographics, April 2010
-
- Figure 72: Least popular attitudes towards snowsports holidays, by demographics, April 2010
-
Appendix – Targeting Opportunities
-
-
- Figure 73: Attitudes towards snowsports holidays, by target groups, April 2010
- Figure 74: Destinations visited on a snowsports holiday, by target groups, April 2010
-
- Figure 75: Duration and activities undertaken on a snowsports holiday, by target groups, April 2010
- Figure 76: Choice of booking and mode of travel of last snowsports holiday, by target groups, April 2010
- Figure 77: Target groups, by demographics, April 2010
-
Back to top