Moms today are better educated, more likely to be their families’ primary earners, and more plugged in than ever to friends, family, brands, and a constant stream of parenting information and advice. Their position as the heart and soul of the family is as strong as ever. Yet the challenges they face raising their kids in a changing world are significant.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Moms by the Numbers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Average Mom?
Moms and Their Families
Working Moms, Inside and Outside the Home
Worries Reveal Priorities
How Moms Define a Good Mom
How Moms Spend Time with Their Kids
Moms, Food and Nutrition
Moms and Shopping
Influences on Moms’ Purchase Decisions
Moms and Social Networking
Moms and Smart Phones
What Would Mom Do With An Extra Hour in the Day?
Custom Consumer Groups
Cluster Analysis
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations
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The changing demographics of motherhood and families, including age and income, workforce participation, marital status and education
