The $18.9 billion natural and organic food and beverage (NOFB) market, which has shown strong growth through the economic downturn, offers great opportunities for producers and marketers who understand what the consumer wants from NOFB.
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This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Insights and Opportunities
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Trust and Awareness of Standards
Trends in NOFB Usage
Household Usage by Demographic
Usage—Dairy, Meat, and Frozen Food
Usage—Grains, Condiments, Baked Goods, and Other Items
Outlets Where Consumers Buy NOFB
Why Consumers Use NOFB
Impact of Race/Hispanic Origin
Custom Consumer Groups
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Oxygen Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Consumer Tables