Stevia and Natural Sweeteners - US - August 2011
Stevia and Natural Sweeteners - US - August 2011

The all-natural, zero-calorie sweetener market is still emerging in the U.S., as evidenced by the 105% growth the market experienced from 2009 through 2011 (estimated). Furthermore, consumer awareness of stevia and other natural sweeteners is also up considerably from two years ago (roughly 50% or more for all three named sweeteners), based on Mintel’s custom consumer surveys conducted for this report and the Stevia and Other Natural Sweeteners ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Segment Performance
Segment Performance—Stevia
Segment Performance—Other Natural Sweeteners
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Natural No/Low-calorie Sweetener Awareness
Sweetener Usage
Attitudes Toward Sweeteners
Sweeteners—Important Attributes and Usage Locales
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Stevia
Brand Share—Other Natural Sweeteners
Innovations and Innovators
Marketing Strategies

Data

Data

Oxygen Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Shopping and Dietary Habits
Appendix: Trade Associations and Trade Shows