“Make-up sales are brushing up nicely and maintaining growth despite the economic downturn. Colour cosmetics have the power to make women feel more attractive and to give them a confidence boost – significant deliverables from an often relatively inexpensive purchase. In today’s dour economic climate, it seems the ‘Lipstick Index,’ which today encompasses multiple colour cosmetics products, continues to ring true.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer Purchase and Usage of Make-up
The Consumer – Reasons for Wearing Make-up
The Consumer – Purchasing Habits
The Consumer – Make-up Usage Habits
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Market Size and Forecast
Appendix – Brand Research
Appendix – Consumer Usage and Purchase of Make-up
Appendix – The Consumer – Reasons for Wearing Make-up
Appendix – The Consumer – Purchasing Habits
Appendix – The Consumer – Make-up Usage Habits
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Is the “Lipstick Index” holding true in light of the credit crunch?
