Table of Contents
Issues in the Market
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- Main issues
- Definition
- Abbreviations
Future Opportunities
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- A first class experience for third age travellers
- Best fit – for visitors and hosts
- Realism as escapism
- Serving connectoholics and socialites
Market in Brief
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- Low profile is handicap against betting
- Recent growth masks underlying difficulties
- More visits, but less money on the table
- Newcomers need to move on from the bar...
- ...but are inhibited by fear of the unknown
- Similar players, differing motivations
- Potential of technology worth a spin
- Legislative change still digging up bones of contention...
- ...while taxation remains a common concern
- More games for single players
- Few spaces at the table
Internal Market Environment
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- Key points
- Land-based casinos: Access few areas...
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- Figure 1: Number of operating UK casinos, by region, 2008-10
- ...and little appetite for expansion
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- Figure 2: Potential new casino numbers, 2010
- No limits online
- Gambling Act still casts a long shadow
- Machine numbers the new battleground
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- Figure 3: Casino gaming machine permitted numbers, July 2010
- Europe moves towards online licensing
- Taxation troubles the market’s only sure bet
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- Figure 4: Gaming duty rates, 2010
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- Figure 5: Amusement machine licence duty rates, 2007-11
- Figure 6: UK remote casino operating licence costs, 2010
- Casinos on safer ground with problem gambling
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- Figure 7: Gambling activities favoured by problem gamblers, 2007
- Broadband on a hot streak
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- Figure 8: Broadband penetration, by demographics, 2004-09
- TV proves a turn-off
- Mobile arrives as the new game in town
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- Figure 9: Ownership of mobile devices, April 2009-April 2010
Broader Market Environment
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- Key points
- Market rides out worst of recession
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- Figure 10: GDP, PDI, consumer expenditure and savings, at constant 2005 prices, 2005-15
- Betting on grey as casinos look to the lapsed
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- Figure 11: Trends in the age structure of the UK population, by gender, 2005-15
- Upmarket player pool continues to grow
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- Figure 12: Forecast adult population trends, by socio-economic group, 2005-15
- Ask the home-alone out to play
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- Figure 13: UK households, by size, 2005-15
- You are here: Putting casinos on the visitor map
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- Figure 14: Domestic and inbound tourism, 2006-10
Competitive Context
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- Key points
- Access, familiarity and trust give gambling rivals an edge
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- Figure 15: Participation in gambling activities, 2009-10
- A small stake in the UK leisure market
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- Figure 16: Consumer expenditure on selected leisure activities, 2005-10
- Online casinos trail betting and poker but lead the field by a neck
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- Figure 17: Remote gambling participation, by activity, 2006-10
Strengths and Weaknesses in the Market
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- Strengths
- Gambling’s new leisure status
- Potential of technology
- An expanding offer
- Appeal in the impulse market
- Little cannibalisation
- Weaknesses
- No room for expansion
- Increasing tax burden
- Media image
- Competitive pressures
- Limited trust online
Who’s Innovating?
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- Key points
- Live from the floor
- Operators go electric
- 3D not just for TV
- Gaming by invite
Market Size and Forecast
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- Key points
- Expenditure: Web growth shores up subsidence on land
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- Figure 18: Consumer expenditure on casino gaming, 2005-15
- Table gaming takes a hit
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- Figure 19: Casino drop and house win, 2006-10
- Provinces struggle to bring big spenders to the table
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- Figure 20: Casino drop and house win, by region, 2009-10*
- Admissions: Retaining the gains of the Gambling Act
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- Figure 21: Casino admissions, 2006-10
- Spend bounces back in restaurant and bar
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- Figure 22: UK casino expenditure per visit, 2006-10
Segment Performance
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- Key points
- Online growth trims land-based lead
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- Figure 23: Consumer expenditure on casino gaming, by segment, 2006-10
- Core gaming segment in decline
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- Figure 24: Consumer expenditure in casinos, by sector, 2006-10
- Newcomers drawn to the straightforward to play
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- Figure 25: Casino drop, by game, 2008-10
Market Share
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- Key points
- Big three remain dominant on land
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- Figure 26: Leading land-based casino operators, by number of venues, 2010
- Bookmakers the consumer’s favourites online
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- Figure 27: Leading online gambling operators, by unique visitor numbers, May 2010
Companies and Products
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- Key points
- Land-based operators
- Genting UK
- Rank Group
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- Figure 28: Selected financial data, Grosvenor Casinos*, 2008 and 2009
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- Figure 29: Grosvenor Casinos*, admissions and spend per head, by region, 2008 and 2009
- Gala Casino
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- Figure 30: Selected financial data, Gala Casino, 2007 and 2008
- London Clubs International
- Others
- Online operators
- 888
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- Figure 31: 888 Holdings B2C revenues, by product, 2008 and 2009
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- Figure 32: 888 Holdings total operating income, by geographical market, 2008 and 2009
- Ladbrokes
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- Figure 33: Ladbrokes online casino net revenues, 2005-09
- William Hill
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- Figure 34: William Hill e-gaming revenues, 2009
- Betfair
- Others
Who Goes to Casinos?
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- Key points
- Thanks but no thanks – it’s nothing personal
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- Figure 35: Casino visiting, June 2010
- Potential to player: All about the product
- Older players leave their habits on the plane
- Escapists expecting Mr Bond
Why Do We Go To Casinos?
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- Key points
- Does inexperience keep us hiding in the bar?
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- Figure 36: Factors influencing casino visiting, June 2010
- Recommendation comes highly recommended
- Value and service can extend our visiting lives
What Do We Think About Casinos?
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- Key points
- Casino drinkers and diners remain gamblers first and foremost
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- Figure 37: Attitudes towards casinos, June 2010
- Safeguarding our shirts
- Fancy some chips?
- Casino visitors happy to stay offline
Who Plays Online Casinos?
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- Key points
- Casinos remain occasional online destinations
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- Figure 38: Online casino play, July 2010
- Sports bettors can make casino play a more regular fixture
- Lottery offers a ticket to new markets
Where Do We Play Online?
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- Key points
- A non-specialist market...
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- Figure 39: Most popular online casinos, July 2010
- ...with players as fickle as fortune
Why Do We Play Casino Games Online?
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- Key points
- Players favour free money – but prefer it from their favourites
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- Figure 40: Attitudes towards online casinos, July 2010
- Regulars ready for mobile
- Niche players can offer more than big brand basics
Why Don’t We Play Casino Games Online?
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- Key points
- Leaving the table: It’s all about the money
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- Figure 41: Reasons for stopping online casino gambling, July 2010
- Not gambling, not bothered
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- Figure 42: Reasons for never having played online casino games, July 2010
- A preference for chips over clicks
- Inexperience reinforces prejudice – and likely to continue doing so
Appendix – Who Goes to Casinos?
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- Figure 43: UK casino visiting, by demographics, June 2010
- Figure 44: Non-UK casino visitors, by demographics, June 2010
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- Figure 45: Casino visiting, by UK casino visiting, June 2010
- Figure 46: Casino visiting, by non-UK casino visiting, June 2010
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Appendix – Why Do We Go To Casinos?
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- Figure 47: Most popular factors influencing casino visiting, by demographics, June 2010
- Figure 48: Next most popular factors influencing casino visiting, by demographics, June 2010
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- Figure 49: Factors influencing casino visiting, by UK casino visiting, June 2010
- Figure 50: Factors influencing casino visiting, by non-UK casino visiting, June 2010
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- Figure 51: Factors influencing casino visiting, by most popular factors influencing casino visiting, June 2010
- Figure 52: Factors influencing casino visiting, by next most popular factors influencing casino visiting, June 2010
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Appendix – What Do We Think About Casinos?
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- Figure 53: Most popular attitudes towards casinos, by demographics, June 2010
- Figure 54: Next most popular attitudes towards casinos, by demographics, June 2010
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- Figure 55: Attitudes towards casinos, by UK casino visiting, June 2010
- Figure 56: Attitudes towards casinos, by non-UK casino visiting, June 2010
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- Figure 57: Attitudes towards casinos, by most popular factors influencing casino visiting, June 2010
- Figure 58: Attitudes towards casinos, by next most popular factors influencing casino visiting, June 2010
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- Figure 59: Attitudes towards casinos, by most popular attitudes towards casinos, June 2010
- Figure 60: Attitudes towards casinos, by next most popular attitudes towards casinos, June 2010
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Appendix – Who Plays Online Casinos?
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- Figure 61: Online gambling participation – ever done, by demographics, July 2010
- Figure 62: Online gambling participation – done in last year, by demographics, July 2010
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- Figure 63: Online gambling participation – do regularly, by demographics, July 2010
- Figure 64: Online gambling participation – do occasionally, by demographics, July 2010
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- Figure 65: Online gambling participation – done but not in the last year, by demographics, July 2010
- Figure 66: Online gambling participation – never done, by demographics, July 2010
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- Figure 67: Online gambling participation, by online gambling participation – ever done, July 2010
- Figure 68: Online gambling participation, by online gambling participation – done in last year, July 2010
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- Figure 69: Online gambling participation, by online gambling participation – do regularly, July 2010
- Figure 70: Online gambling participation, by online gambling participation – do occasionally, July 2010
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- Figure 71: Online gambling participation, by online gambling participation – done but not in last year, July 2010
- Figure 72: Online gambling participation, by online gambling participation – never done, July 2010
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