Table of Contents
Scope and Themes
-
- What you need to know
- Definition
- Data sources
- Mintel Menu Insights
- Consumer survey data
- Advertising creative
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
-
- Convenience stores still have a niche
- The c-store marketplace is populated with local and regional brands
-
- Figure 1: Top 20 convenience store companies, by total store count, July 2010
- 7-Eleven is the most visited brand
- C-store expansion is stagnant
- The recession has been a double-edged sword for c-stores
- C-stores face more and tougher competition
- Cigarette sales are increasingly unhealthy
- OMG! New media give c-stores new inexpensive marketing tools
- Beverages continue to be c-stores’ most alluring products
- Young adults are c-stores’ best customers
- Speedy service, not price or quality, is c-stores’ biggest draw
- Afternoons have become c-stores’ busiest daypart
- Quality is a chief concern among c-store avoiders
Insights and Opportunities
-
- C-stores are not top-of-mind options for many consumers
- C-stores should consider QSRs’ “barbell” pricing strategies
- C-stores could add or promote all-day breakfast
- C-stores can better leverage important snack trends
- Evenings have the highest checks
- Keep on trucking: C-stores are missing the hottest trend
- C-stores aren’t addressing healthy eating issues
- Food allergies are a growing issue
Inspire Insights
-
- Trend—Extend My Brand
-
- Figure 2: Reasons for not ordering food at convenience stores, November 2010
- Consider this
- Bottom line
Market Size and Forecast
-
- Key points
- Foodservice sales grow as more enter the market
- Sales and forecast of foodservice at convenience stores
-
- Figure 3: Convenience store foodservice sales, at current prices, 2005-15
- Figure 4: Convenience store foodservice sales, at inflation-adjusted prices*, 2005-15
- Fan-chart forecast
-
- Figure 5: Convenience store foodservice sales, fan forecast, 2005-15
Competitive Context
-
- Key points
- More competition from more sources
- Hypermarkets and others cut into gas sales
- Cigarette smoking continues to wane
- Beer sales are healthy, making them appealing to other retailers
- Coffee becomes a morning battleground
- QSRs launch attack of the breakfast sandwich
-
- Figure 6: Top 20 menu items on quick service restaurant menus, by incidence, Q4 2007-Q4 2010
-
- Figure 7: Top 20 menu items on quick service restaurant menus, by incidence and price, Q4 2007-Q4 2010
- C-stores continue to be a fragmented category
Market Drivers
-
- Key points
- Our desire for speed and convenience is undiminished
- Foodservice industry slowly recovering from recession
-
- Figure 8: U.S. restaurant sales, at inflation-adjusted prices, 2005-15
-
- Figure 9: National Restaurant Association Restaurant Performance Index, January 2009-January 2011
- Consumer confidence improves, too
-
- Figure 10: Thomson Reuters/University of Michigan Consumer Sentiment Index, March 2007-February 2011
- Mixed unemployment data
-
- Figure 11: Unemployment and underemployment rate, January 2007-January 2011
- Coupon usage data show Americans remain wary
- Other data question recovery speed for consumer spending
- Gasoline prices have been rising since 2009
-
- Figure 12: U.S. average gasoline prices, 2000-11
Brand Analysis: 7-Eleven
-
- Overview
- Performance summary
- Brand positioning
-
- Figure 13: Breakout of 7-Eleven merchandise sales for fiscal year 2004
Brand Analysis: Circle K
-
- Overview
- Performance summary
- Brand positioning
Brand Analysis: Sheetz
-
- Overview
- Performance summary
- Brand positioning
Brand Analysis: Wawa
-
- Overview
- Performance summary
- Brand positioning
Brand Analysis: Speedway/SuperAmerica
-
- Overview
- Performance summary
- Brand positioning
Brand Analysis: Casey’s General Store
-
- Overview
- Performance summary
-
- Figure 14: Revenues for Casey’s General Stores Inc., years ending 30th May 2008-10
- Brand positioning
Marketing Strategies
-
- Digital channels
-
- Figure 15: Tedeschi Food Shops Web page
- Figure 16: Tedeschi Food Shops Facebook page
-
- Figure 17: 7-Eleven Facebook page for Slurpee beverages
-
- Figure 18: ampm Facebook page for Big West basketball tournament
- Figure 19: ampm Facebook homepage
-
- Figure 20: The Pantry/Kangaroo Express Facebook page for “The Battle for Bean Street” promotion
- Figure 21: Ricker Oil YouTube announcement of Twitter promotion
-
- Figure 22: Wawa.com monthly visitors, August 2010-January 2011
- Showing some app-titude
- No-nonsense media
-
- Figure 23: 7-Eleven “Tasty Treats” commercial
-
- Figure 24: ampm “Too Much Good Stuff” commercial
- Figure 25: Speedway “Your coffee. Your way” commercial
-
- Figure 26: Wawa “HoagieFest 2010” commercial
- Figure 27: Wawa “Gottahava Wawa” television commercial
-
- Figure 28: Wawa “Coffeetopia” television commercial
Convenience Store Foodservice Order Usage
-
-
- Figure 29: Foodservice items ever purchased at convenience stores, November 2010
-
- Figure 30: Foodservice items ever purchased at convenience stores, by gender, November 2010
-
- Figure 31: Foodservice items ever purchased at convenience stores, by age, November 2010
-
- Figure 32: Foodservice items ever and usually purchased at convenience stores, November 2010
-
- Figure 33: Foodservice items usually purchased at convenience stores, by gender, November 2010
-
- Figure 34: Foodservice items usually purchased at convenience stores, by age, November 2010
-
- Figure 35: Foodservice items usually purchased at convenience stores, by household income, November 2010
-
Convenience Store Usage
-
-
- Figure 36: Convenience store brand usage, November 2010
-
- Figure 37: Convenience store brand usage, by gender, November 2010
-
- Figure 38: Convenience store brand usage, by age, November 2010
-
- Figure 39: Convenience store brand usage, by region, November 2010
-
Convenience Store Ordering Drivers
-
-
- Figure 40: Drivers for convenience store foodservice ordering, November 2010
-
- Figure 41: Drivers for convenience store foodservice ordering, by gender, November 2010
-
- Figure 42: Drivers for convenience store foodservice ordering, by age, November 2010
-
Convenience Store Foodservice Ordering
-
-
- Figure 43: Convenience store daypart usage, November 2010
-
- Figure 44: Convenience store daypart usage, by age, November 2010
-
- Figure 45: Convenience store daypart usage, by household income, November 2010
-
- Figure 46: Convenience store meal usage, November 2010
-
- Figure 47: Convenience store meal usage, by age, November 2010
-
- Figure 48: Convenience store average meal spend, November 2010
-
- Figure 49: Convenience store average meal spend, by gender, November 2010
-
- Figure 50: Convenience store average meal spend, by age, November 2010
-
Attitudes Toward Convenience Stores
-
-
- Figure 51: Consumer attitudes toward convenience stores, November 2010
-
- Figure 52: Consumer attitudes toward convenience stores, by gender, November 2010
-
- Figure 53: Consumer attitudes toward convenience stores, by age, November 2010
-
Why Not Convenience Stores?
-
-
- Figure 54: Reasons for not ordering food at convenience stores, November 2010
-
- Figure 55: Reasons for not ordering food at convenience stores, by gender, November 2010
-
- Figure 56: Reasons for not ordering food at convenience stores, by age, November 2010
-
Cluster Analysis
-
- Reluctants
- Demographics
- Characteristics
- Opportunity
- Anytimers
- Demographics
- Characteristics
- Opportunity
- Breakfast Clubs
- Demographics
- Characteristics
- Opportunity
- Cluster characteristics
-
- Figure 57: Convenience food clusters, November 2010
- Figure 58: Daypart visits, by convenience food clusters, November 2010
- Figure 59: Primary c-store usage drivers, by convenience food clusters, November 2010
-
- Figure 60: Purchase attitudes, by convenience food clusters, November 2010
- Cluster demographics
-
- Figure 61: Convenience food clusters, by gender, November 2010
- Figure 62: Convenience food clusters, by age, November 2010
- Figure 63: Convenience food clusters, by household income, November 2010
- Figure 64: Convenience food clusters, by race, November 2010
- Figure 65: Convenience food clusters, by Hispanic origin, November 2010
- Cluster methodology
Appendix—Trade Associations
Back to top