Table of Contents
Japan
Data Sources
Introduction
Background
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- History
- Geography
Attractions
Tourism and the Economy
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- Figure 1: Visitor expenditure in Japan, 2004-10
- Figure 2: Average annual exchange rate between the Yen and US Dollar, 2004-10
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- Figure 3: Domestic tourism expenditure in Japan, 2010
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Arrivals
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- International
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- Figure 4: Inbound tourist arrivals in Japan, 2004-10
- Figure 5: Inbound tourist arrivals by region, showing average annual change in five years, 2009
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- Figure 6: Inbound tourist arrivals from Asia, showing average annual change in five years, 2009
- Figure 7: Inbound tourist arrivals from Europe, showing average annual change in five years, 2009
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- Figure 8: Inbound tourist arrivals from other countries showing average annual change in five years, 2009
- Domestic
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- Figure 9: Domestic tourism trips per capita, 2004-08*
Market Characteristics
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- International
- Purpose of visit
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- Figure 10: Inbound tourist arrivals by purpose of visit, 2004-10
- Figure 11: Share of inbound tourist arrivals by purpose of visit, 2004-10
- Seasonality
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- Figure 12: Inbound tourist arrivals by month, 2004 and 2010
- Length of stay
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- Figure 13: Average length of stay of inbound tourists in accommodation establishments, 2004-10
- Domestic
- Purpose of visit
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- Figure 14: Domestic tourism trips in Japan, 2008*
- Seasonality
- Length of stay
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- Figure 15: Average length of stay of domestic tourism trips (nights), 2004-08*
Transport
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- Air
- Road
- Rail
- Sea
Accommodation
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- Types
- Supply
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- Figure 16: Room and bed occupancy rates of hotels and ryokan combined, 2005-09
Tourism News
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- Government focus on tourism
- Chinese tourist potential
- New branding
- Medical tourism
- The March 2011 earthquake and tsunami
What Next?
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- Developing a tourism nation
- The nuclear issue
- Tourism growth
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- Figure 17: Forecast of tourist arrivals to Japan, 2010-14
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