Table of Contents
Introduction
-
- Definitions
- Abbreviations
Executive Summary
-
- The market
-
- Figure 1: Market for fridges and freezers, 2005-15
- Refrigeration is a household essential
- Post-VAT trough in demand
- Volumes fall because of weak consumer confidence
-
- Figure 2: Consumer spending on fridges/freezers, by category, value, 2010
- Market factors
- Energy efficiency please
- The kitchen is an important room
- Fridge and freezer for better housekeeping
- Fewer house moves
- Expanding number of homes
- Companies, brands and innovation
-
- Figure 3: Estimated manufacturers’ shares for fridges/fridge-freezers, by volume, 2008 and 2010
- Highly innovative market
- Technologies for sustained freshness
- The connected consumer
- Retail distribution
- Electrical retailers lead the way
- Competition is intensifying
- Online selling growing share
- John Lewis performing strongly
- The consumer
-
- Figure 4: Purchasing of fridges, freezers and fridge-freezers, 2005-10
- Main use of freezers
- Making the best use of space
- What consumers will buy next time
- High expectations
- Novel technologies or gadgets would attract higher spend
- What we think
Issues in the Market
-
- What are manufacturers doing to create differentiation and add value in fridges and freezers?
- How much is online shopping influencing sales of fridges and freezers?
- How are consumers reacting to the economic squeeze and how is this influencing demand for fridges and freezers?
- What do consumers have at home now and what are they looking for next time they buy a fridge or freezer?
- Do consumers understand the latest innovations and how will this influence their purchasing?
Future Opportunities
-
- Trend: Customization
- Trend: Life Coaching
Internal Market Environment
-
- Key points
- Ownership of large domestic appliances
-
- Figure 5: Ownership of large domestic kitchen appliances, 2005-10
-
- Figure 6: Ownership of refrigerators, freezers and combined fridge-freezers, 2005 and 2010
- Price inflation
-
- Figure 7: Consumer Price Indices for large domestic appliances (white goods), January 2008-January 2011
- Energy efficiency
- Has VAT made a difference?
- Kitchens at the heart of the home
-
- Figure 8: Trends in agreement with attitudinal statements relating to kitchen and home, 2006-10
- Evidence of deferring plans
-
- Figure 9: Selected DIY plans for 2011, December 2010
- Reducing waste
- Time to change campaign
- Energy saving recommend
- Shopping for frozen food
Broader Market Environment
-
- Key points
- Rising interest in cooking
-
- Figure 10: Trends in agreement with attitudinal statements, 2006-10
- Love to cook
- Gadget boys
- Save money, not the environment
- Tighter belts but healthier bank balances
-
- Figure 11: GDP, PDI, consumer expenditure and savings, at current prices, 2005-15
- Slow housing market
-
- Figure 12: Number of UK residential property transactions, seasonally adjusted, by quarter, 2006-11
- More homes mean more demand
-
- Figure 13: UK households, by size, 2005-15
- Rise in core home makers
-
- Figure 14: Trends in the age structure of the UK population, 2005-15
- Bubbling upward
-
- Figure 15: Forecast adult population trends, by socio-economic group, 2005-15
Competitive Context
-
- Key points
- Mixed fortunes for home goods
-
- Figure 16: Consumer spending on products for the home and garden, 2005-10
- Wide variations between market segments
- Home cooking on the rise
- Poor sales for big-ticket items for the home
- Price deflation plays a part
- Innovation a high point in refrigeration
Strengths and Weaknesses in the Market
-
- Strengths
- Weaknesses
Who’s Innovating?
-
- Key points
- Innovation in the market for fridges and freezers
- Energy efficiency
- Intelligent controls
- LED lighting fools fruit and veg into staying fresh
- Professional refrigeration for the domestic kitchen
- Multimedia fridges?
- Customise your fridge
- Doors that open either way
Market Size and Segmentation
-
- Key points
- Sales volumes fall steeply
-
- Figure 17: Consumer spending on all fridges, freezers and fridge-freezers, 2005-10
- Combined fridge-freezers dominate sales
-
- Figure 18: Consumer spending on fridges/freezers, by category, by value, 2010
- Fridge-freezers gain share
-
- Figure 19: Consumer spending on fridges and fridge-freezers, 2005-10
- Fridge-freezers strongest performer
-
- Figure 20: Consumer spend on freezers, by volume and value, 2005-10
-
- Figure 21: Market for fridges and freezers, 2005-15
Companies and Products
-
- Key points
- Manufacturer shares
-
- Figure 22: Estimated manufacturers’ shares for fridges/freezers, by volume, 2008-10
- Beko Plc (Beko, Blomberg)
- BSH Group (Bosch, Siemens, Gaggenau, Neff)
- Hoover Candy
- Electrolux Group
- Indesit UK
- LG Electronics
- Panasonic
- Samsung
- Sharp Electronics
- Whirlpool
- Other
- AGA Rangemaster
- Appliance365
- Caple
- GDHA
- Gorenje
- Haier
- Miele
- Smeg
- Liebherr
- Sub-Zero
Channels to Market
-
- Key points
- Sales of fridges and freezers by type of retailer
-
- Figure 23: Sales of fridges and freezers, by type of retailer, 2008-10
- Electrical chains face mounting competition
- Supermarkets expanding online sales of appliances
- Department stores improve online offer
- John Lewis expands reach through At Home stores as well as online
- Selling online via partnerships
- Rise of online shopping
- Shopping activity in context
-
- Figure 24: Products bought for the home and shopping patterns, March 2011
- Figure 25: Goods/services bought online, December 2010
Brand Communication and Promotion
-
- Key points
- Small expenditure on advertising
-
- Figure 26: Advertising expenditure of fridges and freezers, 2007-10
- Beko dominates 2010 spend
-
- Figure 27: Advertising expenditure of top 12 advertisers, 2007-10
- Press and outdoor dominate media
-
- Figure 28: Advertising expenditure, by media type, 2007-10
- Advertising specifics
The Consumer – Ownership and Purchasing Patterns
-
- Key points
- Trends in ownership
-
- Figure 29: Trends in ownership and purchasing of fridges, freezers and fridge-freezers, 2005-10
- Downturn in purchasing activity
-
- Figure 30: Purchasing of fridges, freezers and fridge-freezers, 2005-10
- Sharp downturn in sales
- Young bias to combined fridge-freezer ownership
-
- Figure 31: Ownership of refrigerators, freezers and combined fridge-freezers, by age, 2010
-
- Figure 32: Fridges/freezers owned, April 2011
Consumer – Attitudes towards Using Fridges and Freezers
-
- Key points
- The way fridges and freezers are used
-
- Figure 33: Attitudes towards using fridge/freezer, April 2011
- The ultimate convenience
- Stocking up cooked food
- Widely used for ready meals
- Shelf discipline
- Disorganised consumers
- Not enough space
Consumer – Important Factors When Next Buying a Fridge or Freezer
-
- Key points
- Most important factors when next buying fridges or freezers
-
- Figure 34: Factors considered important when next buy fridge/freezer, April 2011
- Energy efficiency tops the polls
- Driving a hard bargain
- Looks count
- Storage features less of an issue
- Importance of brands
- How to choose your retailer
- Little awareness of advanced features
- Few want a basic model
Consumer – Attitudes towards Features of Fridges and Freezers
-
- Key points
- Features expected as standard
-
- Figure 35: Features expected as standard, April 2011
-
- Figure 36: Repertoire of features expected as standard, April 2011
- Expectations are high
- Features would pay more for
-
- Figure 37: Features would pay more for, April 2011
-
- Figure 38: Repertoire of features would pay more for, April 2011
- Novel items regarded as something to pay more for
- Door alarms in demand
- Target groups
-
- Figure 39: Target groups for fridges and freezers, April 2011
- Can’t cook, won’t cook (35%)
- Organised cooks (29%)
- Shelf crammers (21%)
- Hoarders (15%)
Appendix – Ownership and Purchasing Patterns
-
-
- Figure 40: Fridges/freezers owned, by demographics, April 2011
- Figure 41: Fridges/freezers owned, by most popular attitudes towards using fridge/freezer, April 2011
-
- Figure 42: Fridges/freezers owned, by next most popular attitudes towards using fridge/freezer, April 2011
- Figure 43: Fridges/freezers owned, by importance of energy efficiency as factor when next buy fridge/freezer, April 2011
-
Appendix – Attitudes towards Using Fridges and Freezers
-
-
- Figure 44: Most popular attitudes towards using fridge/freezer, by demographics, April 2011
- Figure 45: Next most popular attitudes towards using fridge/freezer, by demographics, April 2011
-
- Figure 46: Attitudes towards using fridge/freezer, by most popular factors considered important when next buy fridge/freezer, April 2011
- Figure 47: Attitudes towards using fridge/freezer, by next most popular factors considered important when next buy fridge/freezer, April 2011
-
Appendix – Important Factors When Next Buying a Fridge or Freezer
-
-
- Figure 48: Attitudes towards using fridge/freezer, by most popular factors considered important when next buy fridge/freezer, April 2011
- Figure 49: Attitudes towards using fridge/freezer, by next most popular factors considered important when next buy fridge/freezer, April 2011
-
- Figure 50: Importance of energy efficiency as factor when next buy fridge/freezer, by demographics, April 2011
- Figure 51: Importance of basic/no-frills model as factor when next buy fridge/freezer, by demographics, April 2011
-
- Figure 52: Importance of brand as factor when next buy fridge/freezer, by demographics, April 2011
- Figure 53: Importance of appearance and style (size, design, colour etc) as factor when next buy fridge/freezer, by demographics, April 2011
-
- Figure 54: Importance of largest storage space/capacity for the space available as factor when next buy fridge/freezer, by demographics, April 2011
- Figure 55: Importance of advanced features (eg humidity control, ice dispensers, self-close doors) as factor when next buy fridge/freezer, by demographics, April 2011
-
- Figure 56: Importance of storage features and accessories as factor when next buy fridge/freezer, by demographics, April 2011
- Figure 57: Importance of warranty as factor when next buy fridge/freezer, by demographics, April 2011
-
- Figure 58: Importance of getting what I want at the cheapest price as factor when next buy fridge/freezer, by demographics, April 2011
- Figure 59: Importance of buying it online as factor when next buy fridge/freezer, by demographics, April 2011
-
- Figure 60: Importance of a retailer I trust as factor when next buy fridge/freezer, by demographics, April 2011
-
Appendix – Most Popular Features Expected as Standard
-
-
- Figure 61: Most popular features expected as standard, by demographics, April 2011
- Figure 62: Next most popular features expected as standard, by demographics, April 2011
-
- Figure 63: Most popular features would pay more for, by demographics, April 2011
- Figure 64: Next most popular features would pay more for, by demographics, April 2011
-
Appendix – Target Groups
-
-
- Figure 65: Target groups, by demographics, April 2011
-
Back to top