“Holiday centres’ family appeal ensures that people with children are particularly likely to consider them when choosing a holiday. However, opportunities exist in targeting demographic groups whose interest is less likely, particularly the growing singles and older populations of the UK.”
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Issues in the Market
Internal Market Environment
Broader Market Environment
Market Size and Forecast
Channels to Market
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Holiday Centre Visits
Length of Holiday Centre Visit
Who Visitors Went With, and What They Went For
What People Think of Holiday Centres
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Appendix – Market Size and Forecast
Appendix – Holiday Centre Visits
Appendix – Length of Holiday Centre Visit
Appendix – Who Visitors Went With, and What They Went For
Appendix – What People Think of Holiday Centres
Appendix – Targeting Opportunities