“Price remains the main choice factor in 2011, with consumers increasingly looking to stick to tried and trusted brands and flavours. Keeping crisps affordable in the face of rapidly rising raw material costs is one of the most difficult, but important, challenges facing manufacturers and retailers today.”
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This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses
Market Size and Forecast
Channels to Market
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Trends in Usage of Crisps, Salty Snacks and Nuts
Consumer – Usage of Crisps, Salty Snacks and Nuts by Type
Consumer – Usage of Crisps, Salty Snacks and Nuts by Location and Occasion
Consumer – Choice Factors
Consumer – Attitudes towards Crisps and Salty Snacks
Consumer – Attitudes towards Nuts and Popcorn
Consumer – Target Groups
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Products
Brand Communication and Promotion
Oxygen Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Competitive Context
Appendix – Market Size and Forecast
Appendix – Brand Research
Appendix – Consumer – Trends in Usage of Crisps, Salty Snacks and Nuts
Appendix – Consumer – Usage of Crisps, Salty Snacks and Nuts by Type
Appendix – Consumer – Usage of Crisps, Salty Snacks and Nuts by Location and Occasion
Appendix – Consumer – Choice Factors
Appendix – Consumer – Attitudes towards Crisps and Salty Snacks
Appendix – Consumer – Attitudes towards Nuts and Popcorn
Appendix – Consumer – Target Groups