“The mobile phone sector must change. Technology is moving on and the distinction between a mobile phone and other digital products is becoming more and more blurred. A mobile phone now has so many functions that it can no longer be viewed in isolation and it is just one of many products that people use to communicate with each other. That means that there is less and less need for ...
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This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
The Market – Sector Size and Forecast
The Market – Economic and Demographic Background
The Market – Mobile Phones
The Market – Mobile Phone Retailers
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – How Consumers Use Their Smartphone
The Consumer – Networks and Types of Contract
The Consumer – How Latest Mobile Phone Obtained
The Consumer – Contracts and Reasons For Renewals
The Consumer – Buying a Phone, The Decision Making Process
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
The Retailers – Online
The Retailers – Leading Retailers and Market Shares
Network Operator Outlets
Phones 4U Ltd
Oxygen Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Sector Size and Forecast
Appendix – How Consumers Use Their Smartphone
Appendix – The Consumer – Networks and Types Contracts
Appendix – The Consumer – How Latest Mobile Phone Obtained
Appendix – The Consumer – Contracts and Reasons for Renewals
Appendix – The Consumer – Buying a Phone, The Decision Making Process