The $2.9 billon antiperspirant/deodorant market posted a 5.9% increase from 2006-11. Despite a questionable economy, penetration has changed little as consumers may have traded down, but rarely out, of this personal care essential. Indeed, the majority of respondents surveyed consider deodorants and antiperspirants to be a core-grooming product and they are ready to invest more for improved protection, or to select a preferred scent. This report analyzes ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Segment Performance
Segment Performance—Men’s Antiperspirants and Deodorants
Segment Performance—Women’s Antiperspirants and Deodorants
Segment Performance—Unisex Antiperspirants and Deodorants
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Drug Stores
Retail Channels—Other Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Adult Use of Antiperspirants and Deodorants
Frequency of Deodorant Usage
Teen Use of Antiperspirants and Deodorants
Average Spend on Antiperspirants and Deodorants
Incidence of Brand Switching
Who Makes Purchasing Decision
Sensitive Skin, All-Natural/Organic Products, and Added Ingredients
Attitudes Toward Protection
Attitudes Toward Stains and Hair-removal Products
Attitudes Toward Splurging, Price, and Brands
Attitudes Toward Scents and Fragrances
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Men’s Antiperspirants and Deodorants
Brand Share—Women’s Antiperspirants and Deodorants
Brand Share—Unisex Antiperspirants and Deodorants
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
SymphonyIRI Group Builders Panel Data—Key Household Purchase Measures
Appendix—SymphonyIRI Builders Panel Data Definitions
Appendix: Trade Associations
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The types, forms and brands of antiperspirant/deodorant that respondents favor
