Fruits and vegetables, whether fresh, canned, or frozen, are in the national spotlight as an important component of improving and maintaining health and curbing obesity. This may be the reason that the fruit and vegetable industry has been a growing category in retail channels, in spite of tough economic times.
Yet while sales are positive, consumer produce consumption leaves room for much improvement. Most consumers do not eat the U.S. Department of Agriculture (USDA) recommended daily servings. This report looks at the entire fruit and vegetable category from every angle, offering insights and suggestions to help strengthen sales and encourage more purchases. Specifically, the range of topics in this report includes:
Current size of the fruit and vegetable market, as well as future sales projections and factors that will influence growth
Analysis of the fresh and processed fruit and vegetable segments and the most successful categories within each
Insights and statistics on sales and consumer thinking regarding branded, unbranded, and private label produce, as well as locally grown and organic produce
Comparison of sales within the grocery store channel compared with supercenter/warehouse club stores and other channels
Review of the most successful brands and analysis of some of their marketing strategies
Separate evaluations of consumers’ fruit and vegetable usage and purchase habits
Analysis and discussion of consumers’ attitudes toward produce related to health, diet, time, cooking, and more by demographic group
Fruits and vegetables, whether fresh, canned, or frozen, are in the national spotlight as an important component of improving and maintaining health and curbing obesity. This may be the reason that the fruit and vegetable industry has been a growing category in retail channels, in spite of tough economic times.
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Segment Performance
Segment Performance—Fresh Fruits and Vegetables
Segment Performance—Processed Fruits and Vegetables
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Oxygen Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Joan is Director of Research at Mintel, where she oversees reports, custom research, the Inspire trends database, and newsgathering interests. Joan joined Mintel in 2008.
Previously, she spent nearly 20 years in various editorial roles in the food and beverage trade publishing industry. Most recently, she was founding editor of New Products Magazine (2001 - 2008; BNP Media/Stagnito Communications), a food and beverage magazine dedicated to new product development from concept to consumer. She was also editor of Beverage Industry magazine (1996 - 2001) at Stagnito Communications. Prior to that, Joan was New Products Editor for Food Business/ Food Processing Magazine (Putman Publishing).
Joan is often quoted in various media, has mediated conferences, and is a regular speaker at food and beverage industry events. She's a member of the International Foodservice Editorial Council, where she gets to mingle and nosh with other food-obsessed individuals.