“Many women (and men) are currently being asked to make the large jump from non-users into a market with a demanding image and taste profile. Providing these potential users with a path of progression into more sophisticated whiskies, an approach used effectively by Johnnie Walker in the US, should help operators to make their offering more accessible.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Trend Application
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Trends in Usage
Consumer – Types of Dark Spirits Used
Consumer – Usage of Dark Spirits by Occasion
Consumer – Attitudes Towards Dark Spirits
Consumer – Visual Appeal of Dark Spirits Packaging
Consumer – Attitudes Towards Dark Spirits Packaging
Consumer – Barriers To Usage
Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Competitive Context
Appendix – Market Size and Forecast
Appendix – Brand Research
Appendix – Channels to Market
Appendix – Consumer – Trends in Usage
Appendix – Consumer – Types of Dark Spirits Used
Appendix – Consumer – Usage of Dark Spirits by Occasion
Appendix – Consumer – Attitudes Towards Dark Spirits
Appendix – Consumer – Visual Appeal of Dark Spirits Packaging
Appendix – Consumer – Attitudes Towards Dark Spirits Packaging
Appendix – Consumer – Barriers to Usage
Appendix – Consumer – Target Groups
30th April 2013
"More affordable blended Scotch whiskies may come to the fore in various European markets, while the typically costlier single malts are likely to grow at a quicker rate in emerging global markets with burgeoning middle class populations." 
20th December 2012
“Women and under-35s are the most likely groups to try flavoured alcoholic drinks, something which Disaronno may be able to tap into with special/limited editions which can also add to the premium cachet and exclusive feel of the brand.”
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How can whisky attract more female users?
