The U.S. market for disposable baby care products has been severely impacted by the economic downturn, suffering sales losses each year between 2006 and 2011, and forecasts into 2016 paint a similarly grim picture. Further compounding the slide is a declining birth rate in the U.S., stemming demand for disposable baby care. However, the quickly growing Hispanic population, which is almost twice as likely as the non-Hispanic population ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Diapers and Training Pants
Segment Performance—Baby Wipes and Moist Towelettes
Segment Performance—Baby Care Needs
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Drug Stores
Retail Channels—Other Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Purchases and Usage of Disposable Baby Products
Brands Used Most
Frequency of Use
Purchase Locations for Disposable Baby Products
Information Seeking for Disposable Baby Products
Attitudes toward Brands
Attitudes toward Sustainable Disposable Baby Products
Diaper Purchasing Habits
Impact of Race/Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Disposable Diapers and Training Pants
Brand Share—Baby Wipes and Moist Towelettes
Brand Share—Baby Care Needs
Innovation and Innovators
Brands and the Advertising Landscape
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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How private label brands have been able to grow sales in the poor economic climate, answering consumer demand for more affordable products
