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INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
In spite of the recession and subsequently slow recovery, consumers continue to dote on their pets, making this category—if not quite bomb-proof—at least able to withstand the shellacking suffered by many other categories. The pet food market experienced sales of more than $18 billion in 2011, and is projected to reach sales of $21.2 billion by 2016.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Dog Food
Segment Performance—Cat Food
Segment Performance—Other Pet Food
Retail Channels
Retail Channels—Natural Supermarkets
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Pet Ownership
Household Usage—Pet Food
Outlets Where Consumers Buy Pet Food
Pet Products, Services, and Promotions
Attitudes and Behavior of Pet Owners
Dog and Cat Owner Behavior
Custom Consumer Groups
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Dog Food
Brand Share—Cat Food
Brand Share—Other Pet Food
Innovations and Innovators
Marketing Strategies
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
SymphonyIRI/Builders—Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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