The U.S. market for soap, bath, and shower products was significantly impacted by the slow economic recovery, which caused declines in 2010 and allowed for only modest growth in 2011 as users traded down to less expensive products or made their existing products last longer. Still, growth is moderately driven by demand for products that provide extra moisturization, as well as fragranced products and antibacterial offerings. Growing demand among ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Innovations and Innovators
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Liquid Body Wash
Segment Performance—Non-deodorant Bar Soap
Segment Performance—Liquid Hand Soap
Segment Performance—Deodorant Bar Soap
Segment Performance—Fragrances/Bubble bath
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Drug Stores
Retail Channels—Other Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Purchases/Usage of Soap, Bath, and Shower Products
Brands of Bar Soap and Body Wash Used
Brand Loyalty
Purchase Locations for Soap and Bath Products
Preferred Product Attributes
Men-Specific Products
Preferred Soap Fragrances
Impact of Race/Hispanic Origin
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Liquid Body Wash
Brand Share—Non-deodorant Bar Soap
Brand Share—Liquid Hand Soap
Brand Share—Deodorant Bar Soap
Brand Share—Fragrances/Bubble Bath
Brands and the Advertising Landscape
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations
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Competition from outside products that threaten sales of soap and bath products, including skincare moisturizers
