“Most people are happy with their existing provider, creating little incentive to look at alternative banking brands. However, there remains considerable discontent towards the banking sector as a whole, which should create opportunities for brands with an untarnished reputation, as long as they can convince consumers that they can deliver in the financial services market.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Retail Banking Environment
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer Financial Situation
Product Ownership and Cross-Selling
Satisfaction with Banking Providers
Appetite and Motivation for Switching Banking Providers
Attitudes Towards Retail Banking Providers
Usage of Retail Banking Channels
Satisfaction with Retail Banking Channels
The Role of the Branch – The Consumer Perspective
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Retail Banking Providers – Current Account Share
Company Profiles
Brand Communication and Promotion
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Retail Banking Providers
Appendix – Brand Research
Appendix – Product Ownership and Cross-Selling
Appendix – Satisfaction with Banking Providers
Appendix – Appetite and Motivation for Switching Banking Providers
Appendix – Attitudes Towards Retail Banking Providers
Appendix – Usage of Retail Banking Channels
Appendix – The Role of the Branch – The Consumer Perspective
30th May 2014
“At a time when the major retail banks are reducing their numbers of bank branches and consumers are increasingly banking remotely online and on mobile the opening of Virgin Money Lounges seems counter intuitive. However, by leveraging its brand reputation from other industries, such as airlines, Virgin Money has the ... 
18th December 2013
“With Co-op Bank moving ahead on its recapitalisation plan, it faces the dual challenge of strengthening its financial position as well as recovering its ethical image. Its competitors on the other hand, stand to benefit from its crisis.”
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Will the implementation of a current account switching service change the retail banking landscape?
