Hotels - UK - October 2012
Hotels - UK - October 2012

“Towards the end of August 2012, VisitScotland announced the launch of a £3 million autumn campaign (its biggest ever), targeting UK residents who had not yet taken a holiday because of the Olympics and/or the weather. This seems a particularly shrewd move, given that the economic conditions driving the staycation trend remain firmly in place and the fact that domestic holidays have been running significantly under 2011’s level ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues in the Market
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Competitive Context
Who’s Innovating?
Market Size and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Stays at Hotels
Factors Influencing Hotel Choice
Hotel Facilities – What Would People Pay For?
Attitudes Towards Hotels
Targeting Opportunities

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Market Share
Companies and Products
Brand Research

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size and Forecast
Appendix – Segment Performance
Appendix – Brand Research
Appendix – Channels to Market
Appendix – Stays at Hotels
Appendix – Factors Influencing Hotel Choice
Appendix – Hotel Facilities – What Would People Pay For?
Appendix – Attitudes Towards Hotels
Appendix –Targeting Opportunities