Bread - US - September 2012
Bread - US - September 2012

Retail sales of bread and bread products are expected to reach nearly $21.6 billion in 2012, making it one of the largest food categories in the U.S and one that is critical to both retailers and manufacturers around the nation. However, it is also one of the most mature and saturated food markets in the country, and one in which even leading manufacturers have sometimes struggled to achieve ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Fresh Loaf Bread
Segment Performance—Fresh Rolls, Buns, and Croissants
Segment Performance—Tortillas
Segment Performance—In-store Baked Breads
Segment Performance—Fresh Bagels, Bialys, English Muffins
Segment Performance—Refrigerated/frozen Bread, Bagels, Bialys, and English Muffins
Retail Channels
Retail Channels—Natural Supermarkets
Innovations and Innovators
Marketing Strategies
Grains, Sweetener, Calories, Fat, Local, Premium

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Incidence of Use and Changes in Spending
Influence of BFY Attributes vs. Price
Taste, Texture, and Brand vs. Price, Labels
Bread-related Attitudes—Taste and Quality
Bread-related attitudes—Health, Price, Shopping
Race and Hispanic Origin
Custom Consumer Groups—Gender and Age

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Fresh Loaf Bread
Brand Share—Fresh Rolls, Buns, and Croissants
Brand Share—Tortillas
Brand Share—Bagels, Bialys, and English Muffins
Brand Share—Refrigerated/frozen Bread, Bagels, Bialys, and English Muffins
Brand Usage Trends

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders—Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations