“While demand for beef is slowly waning, producers may be able to drive sales by making greater efforts to show how lean beef and pork can be paired with vegetables, high-fiber grains, and other nutrient-rich foods to create healthy and well-balanced meals. Some also can work to frame beef as an ‘affordable luxury’ that may not be ideal for frequent consumption but does make a nice treat or holiday indulgence.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Issues in the Market
Issues and Opportunities
Trend Applications
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Beef
Segment Performance—Pork
Segment Performance—Other Red Meat
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Red Meat and Pork Usage, by Segment
Change in Use the Past Year
Reasons for Eating Less Red Meat
Frequency of Use
Red Meat and Pork Perceptions
Use of Premium Meat
Meat Attitudes
Race and Hispanic Origin
Custom Consumer Groups—Gender and Age
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Refrigerated and Shelf-stable Meat
Brand Share—Frozen Meat
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders—Key Household Purchase Measures—Frozen Meat—U.S.
IRI/Builders—Key Household Purchase Measures—Refrigerated Meat—U.S.
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations
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What is serving to slow growth in sales of red meat and pork?
