“With volume sales of 6 million 9-liter cases, the RTDs segment is the smallest in the category. This can be attributed in part to the relatively new nature of these products, compared to the longstanding white spirits options. Declines seen in the segment are likely due to rising concerns over health, with products perceived as having high sugar content and calories.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Vodka
Segment Performance—Rum
Segment Performance—Tequila
Segment Performance—Gin
Segment Performance—RTDs
Retail Channels
Retail Channels—On-Premise
Retail Channels—Off-Premise
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Marketing Strategies
Types of White Spirits and RTDs Consumed
How White Spirits are Consumed
Reasons for Drinking White Spirits and RTDs
Price Level of White Spirits Consumed
Important Attributes When Selecting White Spirits and RTDs
Attitudes and Behavior Toward RTDs
Impact of Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Social Media – White Spirits and RTDs
Brand Share—Vodka
Brand Share—Rum
Brand Share—Tequila
Brand Share—Gin
Brand Share—RTDs
Innovations and Innovators
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Cluster Analysis
Appendix—Other Useful Tables
Appendix – Social Media –White Spirits and RTDs
Appendix—Trade Associations
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How can other white spirits segments match the success of vodka?
