Gum, Mints and Breath Fresheners - US - December 2012
Gum, Mints and Breath Fresheners - US - December 2012

“When it comes to gum, mints and breath fresheners, flavor remains the most important attribute consumers are seeking. However, an increased consumer desire for getting a benefit from everything they ingest has raised a demand for functional benefits. Therefore, while some strides have been made in this area, manufacturers need to consider further development to fill specific needs; additionally targeting particular demographics also could prove to be a lucrative strategy.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Sugarless Gum
Segment Performance—Breath Fresheners
Segment Performance—Regular Gum
Segment Performance—Plain Mints
Retail Channels
Retail Channels—Natural Supermarkets

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Usage, Frequency of Consumption—Adults
Usage, Frequency of Consumption—Kids
Usage, Frequency of Consumption—Teens
Purchase Decision Influencers
Impact of Race/Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Sugarless Gum
Brand Share—Regular Gum
Brand Share—Breath Fresheners
Brand Share—Plain Mints
Innovations and Innovators
Marketing Strategies
Social Media—Gum, Mints and Breath Fresheners

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

SymphonyIRI/Builders—Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix—SymphonyIRI Builders Panel Data Definitions
Appendix—Social Media—Gum, Mints and Breath Fresheners
Appendix: Trade Associations