Consumer spending power has taken a nosedive between 2008 and 2012, with consumers finding themselves with less money to spend, and growing household costs. Thus the hunt for bargains is helping to sustain the popularity of loyalty cards in retail stores, and is driving the proliferation of deal-of-the-day websites among Irish consumers.
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Issues in the Market
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Market in Brief
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Internal Market Environment
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The Consumer – Loyalty Cards Usage
The Consumer – Deal-Of-The-Day Website Usage
The Consumer – Attitudes towards Loyalty Cards and Deal-Of-The-Day Websites
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Companies and Products – Loyalty Cards
Companies and Products – Deal-of-the-Day Websites
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