“Even though charities are facing the perfect storm of public funding cuts and poor returns on investments, more aggressive canvassing alienates potential donors. Increased transparency of operations and an open conversation about how the donations are spent would result in more converts.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The UK Charity Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
How Many People Donate Money?
Future Intentions
How Do People Donate?
Attitudes Towards Supporting Charities
Motivations For Supporting Charities
Reasons For Not Donating
Consumer Typologies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – How Many People Donate?
Appendix – Future Intentions
Appendix – How Do People Donate?
Appendix – Attitudes Towards Supporting Charities
Appendix – Motivations for Supporting Charities
Appendix – Reasons For Not Donating
Appendix – Consumer Typologies
28th October 2014
“If charities are unable to change the ways in which consumers donate on a large-scale, a rift will develop between those who can move into the cashless future and those who remain isolated in a cash-bound past.” 
31st March 2014
“The online music streaming service Spotify has launched a new app designed to encourage people to host charity parties where guests donate to charity in exchange for their favourite guilty pleasures being added to the party playlist.”
|
Which demographic is accounting for the biggest increase in regular donations?
