Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: The value of the UK nightclubs industry, 2006-16
- Market factors
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- Figure 2: Frequency of visiting nightclubs, 2011
- Companies, products and innovation
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- Figure 3: Leading nightclub operators in the UK, by turnover*, 2011
- The consumer
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- Figure 4: Frequency of nightclub visiting, 2011
- Figure 5: Top five factors which might encourage clubbers to visit clubs more often, November 2011
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- Figure 6: Clubbers' drinking behaviour, November 2011
- Figure 7: Trends in clubbing and spending compared to a year ago, November 2011
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- Figure 8: Top five factors influencing choice of one nightclub over another, November 2011
- Figure 9: Top six most popular attitudes towards dancing, music, nightclubs and clubbing, November 2011
- What we think
Issues in the Market
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- How can nightclubs broaden their appeal?
- How prevalent is pre-loading and how can clubs counter this trend?
- What can clubs do to attract customers from competitors?
- What opportunities are being created by the growth in social media usage and digital device ownership?
Future Opportunities
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- Trend: Secret Secret
- Trend: FSTR and HYPR
Internal Market Environment
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- Key points
- Clubbing declines slightly in 2011
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- Figure 10: Frequency of visiting nightclubs among adults, 2010 and 2011
- Figure 11: Frequency of visiting nightclubs among 15-17-year-olds, 2010 and 2011
- A good channel for launching new drinks
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- Figure 12: Frequency of visiting nightclubs, by agreement with lifestyle statements on drinking, 2011
- Music, fashion and technology matter to regular clubbers
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- Figure 13: Frequency of visiting nightclubs, by agreement with lifestyle statements on fashion and events, 2011
- Regular clubbers are also adventurous and spontaneous
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- Figure 14: Frequency of visiting nightclubs, by agreement with lifestyle statements, 2011
- Pre-loading concerns continue but minimum pricing on the horizon?
- Late-night levy and Early Morning Restriction orders loom
- On-trade gets its act together
- Door staff regulation continues despite loss of central funding for SIA
- Overheads on the rise
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- Figure 15: Trends in utility prices* paid by non-domestic consumers, 2006-11
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- Figure 16: Trends in the National Minimum Wage (for workers aged 22+ until 2010 when this rate applied to those aged 21+) compared to the retail price index, 2006-11
Broader Market Environment
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- Key points
- Gloomy economic outlook hangs over industry
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- Figure 17: GDP, PDI and consumer expenditure, at constant 2011 prices, 2006-16
- Double-dip recession still a possibility
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- Figure 18: Trends in quarterly GDP, Q1 2006-Q3 2011
- Consumer confidence at three-year low
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- Figure 19: Trends in consumer confidence, January 2008-December 2011
- Unemployment continues to rise – particularly among young people
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- Figure 20: UK unemployment rates, by age band (seasonally adjusted), Q3 2008-Q3 2011
- Some regions hit harder than others by unemployment
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- Figure 21: UK unemployment rates, by region (seasonally adjusted), Q3 2011
- Population trends not helpful to nightclubs industry
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- Figure 22: Trends in the age structure of the UK population, 2006-11 and 2011-16
- Clubs high up list of areas cut back on in past 12 months…
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- Figure 23: Leisure spending trends in past 12 months, by sector, October 2011
- …and more pain to come
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- Figure 24: Leisure spending intentions for the next 12 months, October 2011
- Up in smoke
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- Figure 25: Prevalence of cigarette smoking among adults, by age, 2005-09
- Figure 26: Frequency of visiting nightclubs, by frequency of consuming cigarettes, 2011
- Digital devices transform communication with clubbers
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- Figure 27: Device ownership of 16-24s and 25-34s compared to all adults, October 2011
- Student numbers on rise but set to fall back in 2012?
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- Figure 28: Trends in the number of students at Higher Education establishments, 2005/06-2010/11
Competitive Context
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- Key points
- Nightclubs market matches cinema in size
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- Figure 29: Value of the UK leisure* industry, by segment, 2006-11
- Consumption of alcohol outside the home sees largest decline
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- Figure 30: Trends in consumption of alcoholic drinks once a month or more often, 2007-11
- Figure 31: Visiting pubs/bars, restaurants and nightclubs, Q1 2007-Q2 2011
- Where else do clubbers visit?
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- Figure 32: Frequency of participation in selected leisure activities, by nightclub visiting, 2011
Who’s Innovating?
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- Key points
- Ex-Luminar boss goes into cabaret
- Luminar increases focus on live music, laughs and early-evening trade
- Tokyo Nights
- Brook Leisure branches out
- Yellowhammer opts for Bliss-ful existence
- BYO Booze
- Harness the tech
Market Size and Forecast
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- Key points
- Rate of industry decline eases in 2011
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- Figure 33: UK nightclubs admissions and revenues, 2006-16
- Forecast
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- Figure 34: Value forecast for UK nightclubs industry, 2006-16
Segment Performance
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- Key points
- Revenue by segment
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- Figure 35: Luminar revenue, by segment, 2008/09-2010/11
- Figure 36: Luminar revenue, by segment, 2008/09-2010/11
Market Share
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- Key points
- Luminar still number one
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- Figure 37: Leading UK nightclub operators, by turnover*, January 2012
- Figure 38: Leading UK nightclub operators, by number of clubs, January 2012
Companies and Products
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- Key points
- Industry structure
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- Figure 39: Numbers of nightclubs and discotheques in England and Wales, by region, December 2011
- Major players
- G1 Group (Holdings) plc
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- Figure 40: Financial performance of G1 Group (holdings) plc, 2007-11
- The Luminar Group (Ranimul 2 Ltd)
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- Figure 41: Financial performance of Luminar Group Holdings plc, 2006-11
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- Figure 42: Revenue percentage for Luminar Group Holdings plc, by brand, 2010 and 2011
- Novus Leisure
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- Figure 43: Financial performance of A3D2 ltd, 2010 and 2011
- Tokyo Group Ltd
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- Figure 44: Financial performance of Tokyo Group ltd, 2008-10
- Yellowhammer Bars Ltd
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- Figure 45: Financial performance of Yellowhammer Bars ltd, 2009-11
Brand Communication and Promotion
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- Key points
- Traditional adspend fall reflects market decline and switch to social media
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- Figure 46: Advertising expenditure for nightclubs and discotheques, 2007-11
- Luminar leads but switches focus
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- Figure 47: Advertising expenditure for nightclubs and discotheques, by top 20 operators, 2007-11*
- Press and radio dominate spend
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- Figure 48: Advertising expenditure for nightclubs and discotheques, 2007-11
Frequency of Visiting
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- Key points
- One in five go clubbing monthly or more
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- Figure 49: Frequency of nightclub visiting, November 2011
- Regular clubbers
- Occasional clubbers
- Infrequent clubbers
Factors which Might Encourage People to Visit
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- Key points
- Live music has strongest appeal for clubbers
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- Figure 50: Factors which might encourage clubbers to visit clubs more often, November 2011
- Live music
- Inclusive deals
- Comedians
- Different/unusual places
- Nights for certain age groups
- Live music and deals appeal most to regular clubbers
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- Figure 51: Factors which might encourage clubbers to visit clubs more often, by most popular frequency of nightclub visiting, November 2011
- Live music and comedy are good bedfellows
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- Figure 52: Factors which might encourage clubbers to visit clubs more often, by most popular factors which might encourage clubbers to visit clubs more often, November 2011
- Figure 53: Factors which might encourage clubbers to visit clubs more often, by next most popular factors which might encourage clubbers to visit clubs more often, November 2011
- Figure 54: Factors which might encourage clubbers to visit clubs more often, by other factors which might encourage clubbers to visit clubs more often, November 2011
- Live music and comedy most likely to encourage non-clubbers to start going
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- Figure 55: Factors which might encourage people to start visiting clubs, November 2011
Clubbers' Drinking Behaviour
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- Key points
- Pre-loading is rife, particularly among youngest clubbers
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- Figure 56: Clubbers' drinking behaviour, November 2011
- Pre-club drinkers
- Home drinkers
- Two thirds drink at pubs and bars before going on to a club
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- Figure 57: Clubbers' drinking behaviour, by clubbers' drinking behaviour, November 2011
- Regular clubbers most likely to pre-load
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- Figure 58: Clubbers' drinking behaviour, by most popular frequency of nightclub visiting, November 2011
- Live music, deals and comedians good ways of enticing people out of pubs/bars
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- Figure 59: Clubbers' drinking behaviour, by most popular factors which might encourage clubbers to visit clubs more often, November 2011
- Figure 60: Clubbers' drinking behaviour, by next most popular factors which might encourage clubbers to visit clubs more often, November 2011
- Figure 61: Clubbers' drinking behaviour, by other factors which might encourage clubbers to visit clubs more often, November 2011
Trends in Clubbing
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- Key points
- Nearly six in ten clubbers going clubbing less often
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- Figure 62: Trends in clubbing, November 2011
- Clubbers going less often
- Clubbers going about the same
- Clubbers going more often
- Less frequent clubbers most likely to be going clubbing less
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- Figure 63: Trends in clubbing, by most popular frequency of nightclub visiting, November 2011
- Home pre-loaders going less often likely to be for financial reasons
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- Figure 64: Trends in clubbing, by clubbers' drinking behaviour, November 2011
Club Spending Trends
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- Key trends
- Half of clubbers spending less than a year ago
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- Figure 65: Club spending trends, November 2011
- Clubbers spending less
- Clubbers spending the same
- Clubbers spending more
- Home pre-loaders again most likely to have cut back on spending
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- Figure 66: Club spending trends, by clubbers' drinking behaviour, November 2011
- Financial considerations likely to be behind most of the declines in visiting
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- Figure 67: Club spending trends, by trends in clubbing, November 2011
Factors Influencing Choice of Nightclub
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- Key points
- Queues by far the biggest issue for clubbers
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- Figure 68: Factors influencing choice of one nightclub over another, November 2011
- Not queuing at the main door
- Not queuing for the toilets
- Not queuing at the main bar
- A guaranteed taxi/cab home
- Exclusive room or pod
- Door and bar particular issues for regular clubbers
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- Figure 69: Factors influencing choice of one nightclub over another, by most popular frequency of nightclub visiting, November 2011
Attitudes towards Dancing, Music, Nightclubs and Clubbing
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- Key points
- Silence is Golden?
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- Figure 70: Attitudes towards dancing, music, nightclubs and clubbing, November 2011
- Clear correlation between self-described dancing competence and visiting
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- Figure 71: Attitudes towards dancing, music, nightclubs and clubbing, by most popular frequency of nightclub visiting, November 2011
Nightclubs Target Groups
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- Key points
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- Figure 72: Nightclubs target groups, November 2011
- Positive
- Good Dancers
- OK Dancers
- Averse
- Disinterested
Appendix – Broader Market Environment
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- Figure 73: GDP, PDI, consumer expenditure and savings, at constant 2011 prices, 2006-16
- Figure 74: Trends in the age structure of the UK population, 2006-16
- Figure 75: UK unemployment rates, by age band (seasonally adjusted), Q3 2008-Q3 2011
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Appendix – Market Size and Forecast
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- Figure 76: Value forecast for UK nightclubs industry, best and worst case scenarios, 2011-16
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Appendix – Frequency of Visiting
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- Figure 77: Frequency of nightclub visiting, by demographics, November 2011
- Figure 78: Next most popular frequency of nightclub visiting, by demographics, November 2011
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- Figure 79: Frequency of nightclub visiting, by financial situation at the moment, November 2011
- Figure 80: Frequency of nightclub visiting, by current financial situation compared a year ago, November 2011
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- Figure 81: Frequency of nightclub visiting, by impact of the economic downturn on consumers, November 2011
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Appendix – Factors which Might Encourage People to Visit
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- Figure 82: Most popular factors which might encourage clubbers to visit clubs more often, by demographics, November 2011
- Figure 83: Next most popular factors which might encourage clubbers to visit clubs more often, by demographics, November 2011
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- Figure 84: Other factors which might encourage clubbers to visit clubs more often, by demographics, November 2011
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Appendix – Clubbers' Drinking Behaviour
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- Figure 85: Clubbers' drinking behaviour, by demographics, November 2011
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Appendix – Trends in Clubbing
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- Figure 86: Trends in clubbing, by demographics, November 2011
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Appendix – Club Spending Trends
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- Figure 87: Club spending trends, by demographics, November 2011
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Appendix – Factors Influencing Choice of Nightclub
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- Figure 88: ‘Not having to queue at the main door’ as a factor influencing choice of one nightclub over another, by demographics, November 2011
- Figure 89: ‘Not having to queue for the toilets’ as a factor influencing choice of one nightclub over another, by demographics, November 2011
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- Figure 90: ‘Not having to queue at the main bar’ as a factor influencing choice of one nightclub over another, by demographics, November 2011
- Figure 91: ‘A guaranteed taxi/cab waiting when you leave’ as a factor influencing choice of one nightclub over another, by demographics, November 2011
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- Figure 92: ‘Exclusive room or soundproofed pod in which to chat/relax/drink’ as a factor influencing choice of one nightclub over another, by demographics, November 2011
- Figure 93: ‘Being able to influence the music played’ as a factor influencing choice of one nightclub over another, by demographics, November 2011
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- Figure 94: ‘Table service’ as a factor influencing choice of one nightclub over another, by demographics, November 2011
- Figure 95: ‘A cashless payment system using your mobile phone’ as a factor influencing choice of one nightclub over another, by demographics, November 2011
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- Figure 96: ‘An exclusive area or floor for you and your friends to dance on’ as a factor influencing choice of one nightclub over another, by demographics, November 2011
- Figure 97: ‘Backstage access’ as a factor influencing choice of one nightclub over another, by demographics, November 2011
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- Figure 98: ‘Free Wi-Fi in the club to share photos/videos while clubbing’ as a factor influencing choice of one nightclub over another, by demographics, November 2011
- Figure 99: ‘Photos of you with venue entertainers’ as a factor influencing choice of one nightclub over another, by demographics, November 2011
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- Figure 100: ‘To be sent the DJ's playlist afterwards by text’ as a factor influencing choice of one nightclub over another, by demographics, November 2011
- Figure 101: ‘An opportunity to be the DJ for a fixed period’ as a factor influencing choice of one nightclub over another, by demographics, November 2011
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Appendix – Attitudes towards Dancing, Music, Nightclubs and Clubbing
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- Figure 102: Most popular attitudes towards dancing, music, nightclubs and clubbing, by demographics, November 2011
- Figure 103: Next most popular attitudes towards dancing, music, nightclubs and clubbing, by demographics, November 2011
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- Figure 104: Other attitudes towards dancing, music, nightclubs and clubbing, by demographics, November 2011
- Figure 105: Least popular attitudes towards dancing, music, nightclubs and clubbing, by demographics, November 2011
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- Figure 106: Attitudes towards dancing, music, nightclubs and clubbing, by clubbers' drinking behaviour, November 2011
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Appendix – Nightclubs Target Groups
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- Figure 107: Nightclubs target groups, by demographics, November 2011
- Figure 108: Frequency of nightclub visiting, by target groups, November 2011
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- Figure 109: Attitudes towards dancing, music, nightclubs and clubbing, by target groups, November 2011
- Figure 110: Frequency of nightclub visiting, by target groups, November 2011
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