Table of Contents
Introduction
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- Scope and Themes
- Definition
- Data sources
- Sales data
- Advertising creative
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Market at a glance
- Fruit drinks outperform fruit juices in 2011
- Fruit juice/drinks consumers are price sensitive; rising prices may stall growth
- Coca-Cola is the top player in the market
- Orange is the top flavor in new products and a favorite among consumers
- Frozen orange juice consumption declines among key groups
- Sugar continues to be the nemesis of fruit juice and drinks
- More than half of juice/drinks users have noticed price increases
- Coconut water is a bright spot in the market
Insights and Opportunities
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- Can Starbucks infuse growth into super-premium juices/drinks?
- Placement in the produce aisle
- New product recommendation
- Fruit juice blends with functional vegetable juice
- Reinvent traditional flavors with fruit varietals, herbs, and flowers
Inspire Insights
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- Inspire Trend: “A Simple Balance for Health”
- Inspire Trend: “Snack Society”
Market Size and Forecast
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- Key points
- In 2011, growth occurs from price increases; volume on decline
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- Figure 1: Trends in FDMx dollar and volume sales and prices, 2006-11
- Innovation can bring much-needed growth
- Sales and forecast of juice and juice drinks
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- Figure 2: Total U.S. retail sales and forecast of juice and juice drinks, at current prices, 2006-16
- Figure 3: Total U.S. retail sales and forecast of juice and juice drinks, at inflation-adjusted prices, 2006-16
- Fan-chart forecast
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- Figure 4: Fan-chart forecast for juice and juice drinks, at best-, worst-, and central-case scenario, 2006-16
- Walmart sales
Market Drivers
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- Key points
- Decline in households with children negatively affects juice/drinks
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- Figure 5: Households, by presence of children, 2001-11
- Household size matters
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- Figure 6: Household size, 2001-11
- Kids and teens population is a key driver
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- Figure 7: Kids and teens population, 2006-16
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- Figure 8: Kids’ (aged 6-11) frequency of going to grocery store, by race/Hispanic origin, April 2010-June 2011
- Hispanics and blacks offer growth opportunities
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- Figure 9: Population, by race and Hispanic origin, 2006-16
- Figure 10: Average number of children in households, by race/Hispanic origin of householder, 2011
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- Figure 11: Household size, by race/Hispanic origin of householder, 2011
- Aging Baby Boomers are a lucrative consumer segment
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- Figure 12: Population, by age 18+, 2006-16
- Arsenic scare can negatively affect apple and grape juice
- Presence of fungicide in Brazilian orange juice may negatively affect the juice market
- Obesity trends continue to disfavor juice/drinks
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- Figure 13: Percentage of population aged 20+ who are overweight, obese, or extremely obese, 1988-2008
- Figure 14: Presently watching diet, May 2004-June 2011
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- Figure 15: Reasons for watching diet, May 2004-June 2011
- There is a need to increase the proportion of diet products in new juice/drinks launches
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- Figure 16: Proportion of diet juice/drinks products in total new products, 2006-11
- Figure 17: Attitude/opinion about food, May 2004-June 2011
- Fruit juice/drinks consumers are price sensitive; rising prices may stall growth
Competitive Context
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- Key points
- Vegetable juices/drinks gain favor among health-conscious consumers
- Fresh produce poses competition for juices
- Competition from fruit-flavored nonalcoholic beverages intensifies
Segment Performance
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- Key points
- Juice cedes share to juice drinks
- Total sales of fruit juice and juice drinks, by segment
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- Figure 18: U.S. sales of juice and juice drinks, by segment, 2006-16
- Figure 19: Total U.S. sales of juices and juice drinks, 2009-2011
Segment Performance—Fruit Juice (100%)
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- Key points
- Refrigerated juice sales decline, but the format gains market share
- Aseptic packaging format is the only one to show growth
- Bottled juices suffer from “lack of freshness” perception
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- Figure 20: FDMx sales of fruit juice, by form, 2009 and 2011
- Orange flavor gains market share; grape declines
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- Figure 21: FDMx sales of fruit juice, by flavor*, 2009 and 2011
- Juice sales growth will depend on innovation and price fluctuations
- Total sales of fruit juice (100%)
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- Figure 22: U.S. sales of fruit juice (100%), 2006-16
Segment Performance—Fruit Drinks
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- Key points
- Refrigerated juice drinks gain market share
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- Figure 23: FDMx sales of fruit juice drinks, by form, 2009 and 2011
- Lemonade/limeade flavors shine in juice drinks
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- Figure 24: FDMx sales of juice drinks, by flavor*, 2009 and 2011
- Fruit drinks offer better outlook than fruit juice
- Total sales of fruit drinks
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- Figure 25: U.S. sales of fruit drinks, 2006-16
Retail Channels
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- Key points
- Supermarkets and discount channels lose market share
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- Figure 26: U.S. sales of juice and juice drinks, by retail channel, 2009 and 2011
Companies and Brands
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- Key points
- A snapshot of major players in the market
- Private labels decline, but still strong
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- Figure 27: FDMx fruit juice and juice drink sales of leading companies, 2010 and 2011
Brand Share—Fruit Juice (100%)
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- Key points
- Tropicana gets another packaging makeover
- Minute Maid introduces “not-from-concentrate” orange juice, new packaging
- Simply Orange continues to thrive
- Florida’s Natural thrives on packaging innovation and “not-from-concentrate” positioning
- Super-premium brands fail to impress
- Manufacturer and brand shares
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- Figure 28: FDMx brand sales of fruit juice (100%), 2010 and 2011
- Nestlé Juicy Juice remains flat
- V8 V-Fusion, the fruit and vegetable blend, shows decline
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- Figure 29: FDMx brand sales of fruit juice (100%), 2010 and 2011
Brand Share—Fruit Drinks
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- Key points
- Capri Sun propels Kraft’s growth
- Ocean Spray’s diet version grows
- Manufacturer and brand shares
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- Figure 30: FDMx brand sales of fruit drinks, 2010 and 2011
- Trop50 crosses $100 million mark; Naked smoothies infuses growth
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- Figure 31: FDMx brand sales of fruit drinks 2010 and 2011
Innovations and Innovators
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- Pace of innovation higher in fruit drinks compared to fruit juice
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- Figure 32: New fruit juice and drinks products, 2006-11
- Fruit juice (100%) and drinks—new product claims
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- Figure 33: Top 10 claims in new fruit juice (100%) products, 2006-11
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- Figure 34: Top 10 claims in new fruit juice drinks (100%) products, 2006-11
- Orange is the top flavor in new fruit juice products
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- Figure 35: Top 10 flavors in new fruit juice (100%) products, 2006-11
- Figure 36: Top 10 flavors in new fruit juice drinks (100%) products, 2006-11
- PepsiCo the topmost innovator in fruit juice
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- Figure 37: Top 10 companies by fruit juice (100%) innovation, 2011
- Figure 38: Top 10 companies by fruit drinks innovation, 2011
- Packaging innovations center on carafe-style and see-through formats
- Fruit and vegetable blends continue to appear in new products
- Juices/drinks enriched with coffee’s superfruit gain traction
- Superfruits on the decline, but still strong
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- Figure 39: New fruit juice and drinks products with top superfruit flavors/ingredients*, 2006-11
Marketing Strategies
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- Overview
- Minute Maid introduces “Pure Squeezed” line extension
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- Figure 40: Minute Maid TV ad, “Just Kidding,” 2011
- Ocean Spray takes a dig at vegetable juices; V8 responds in kind
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- Figure 41: Ocean Spray TV ad, “The Winner,” 2011
- Figure 42: V8 TV ad, “Veggie Style Morning,” 2011
- SunnyD targets teens; compares with soda
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- Figure 43: SunnyD TV ad, “My Mom,” 2011
- Trop50 gets risqué
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- Figure 44: Trop50 TV ad, “The Hedge Trimmer,” 2011
- Tropicana shows off its new packaging
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- Figure 45: Tropicana TV ad, “New Clear Bottle,” 2011
The Consumer: Usage and Frequency of Use
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- Key points
- Trends in household fruit and vegetable juice and drinks consumption
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- Figure 46: Incidence of household juice/drinks usage, by type, May 2004-June 2011
- Personal consumption of fruit juice
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- Figure 47: Incidence of purchasing 100% juice, coconut water, pre-prepared juice drinks, and powdered juice drinks, October 2011
- Women are primary juice and drinks shoppers
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- Figure 48: Incidence of purchasing and personally drinking 100% juice, coconut water, pre-prepared juice drinks, and powdered juice drinks, by gender, October 2011
- Adults aged 18-24 show gap in buying and drinking behavior
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- Figure 49: Incidence of purchasing and personally drinking 100% juice, coconut water, pre-prepared juice drinks, and powdered juice drinks, by age, October 2011
- Households with children are key consumers
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- Figure 50: Incidence of purchasing and personally drinking 100% juice, coconut water, pre-prepared juice drinks, and powdered juice drinks, by presence of children in household, October 2011
- Trends in volume consumption of juice/juice drinks in U.S. households
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- Figure 51: Household frequency of drinking different types of juice on an average day, May 2004-June 2011
- Orange juice: brands, form of packaging, types, and kinds
- Household orange juice (bottles/cans/cartons) consumption by the status of refrigeration
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- Figure 52: Household orange juice (bottles/cans/cartons) consumption by status of refrigeration, by presence of children, April 2010-June 2011
- Tropicana remains on top, but fails to grow penetration
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- Figure 53: Household Orange juice consumption by brands, by presence of children, April 2010-June 2011
- Bottled orange juice gains popularity during 2005-11
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- Figure 54: Household orange juice consumption by the form of packaging, by number of people in household, April 2010-June 2011
- Household orange juice (bottles/cans/cartons) consumption by kind
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- Figure 55: Household orange juice consumption by kind, by number of people in household, April 2010-June 2011
- Other fruit juice/drinks: brands, form of packaging, type, and refrigeration
- Ocean Spray is the top brand choice in other juice/drinks
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- Figure 56: Other fruit juice/juice drinks consumption by top 15 brands, private label, and other brands, presence of children, April 2010-June 2011
- Other fruit juice/juice drinks consumption by status of frozen and refrigeration
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- Figure 57: Other fruit juice/juice drinks consumption by status of frozen and refrigeration, by household income, April 2010-June 2011
- Other fruit juice/juice drinks consumption: regular vs. diet
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- Figure 58: Other fruit juice/juice drinks consumption by regular vs. diet, by presence of children, April 2010-June 2011
- Other fruit juice/juice drinks consumption by the form of packaging
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- Figure 59: Household other fruit juice/juice drinks consumption by form of packaging, by presence of children, April 2010-June 2011
- Other fruit juice/juice drinks consumption by flavor
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- Figure 60: Household other fruit juice/juice drinks consumption by fruit flavor, by presence of children, April 2010-June 2011
- Frozen orange juice: usage by brands and type
- Frozen orange juice consumption by brand
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- Figure 61: Household frozen orange juice consumption by brands, by household income, April 2010-June 2011
- Frozen orange juice consumption by type
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- Figure 62: Household frozen orange juice consumption by type, by presence of children, April 2010-June 2011
Consumer-preferred Juice and Juice Drinks Attributes
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- Key points
- Low price is the top attribute in both fruit juice and juice drinks
- Fruit juice buyers are more likely to look for pro-health attributes, compared to fruit drink buyers
- One in eight juice buyers and one in seven juice drinks buyers look for functional ingredients
- National brands more popular than private labels
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- Figure 63: Consumer preferred attributes in 100% juice, pre-pared juice drinks, or powdered juice drinks, October 2011
Reasons for Not Drinking Fruit Juice and Juice Drinks
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- Competition from produce is the biggest reason for not drinking juice/drinks
- Sugar/sugar type impedes growth
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- Figure 64: Reasons for not drinking fruit juice or juice drinks by gender, October 2011
Consumer Behavior and Response Toward Price Increases
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- Key points
- More than half of juice/drinks users have noticed price increases
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- Figure 65: Incidence of consumer noticing price increases in 100% juice and juice drinks, October 2011
- Consumer behavior and response toward price increases
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- Figure 66: Consumer response to price increases in favorite fruit juice or juice drink brand, October 2011
- Households with two or more kids are more likely to exhibit a change in behavior
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- Figure 67: Consumer response to price increases in their favorite fruit juice (100%) brand, by presence of children in household, October 2011
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- Figure 68: Consumer response to price increases in their favorite (pre-prepared and powdered) juice drinks brand, by presence of children in household, October 2011
Attitudes Toward Sweeteners in Juice and Juice Drinks
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- Key points
- Adding sugar to 100% juices alienates consumers
- Artificial sweeteners have negative impact; stevia-sweetened juice/drinks may offer growth
- High-fructose corn syrup bothers juice/drinks buyers
- A good proportion of juice/drinks buyers notice presence of arsenic in apple juice
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- Figure 69: Attitude toward sweeteners in juice and juice drinks, October 2011
Reasons for Drinking Fruit Juice and Juice Drinks
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- Juice and drinks makers need to connect with right messages and positioning
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- Figure 70: Reasons for drinking 100% fruit juice or juice drinks, October 2011
Attitude Toward Different Flavors and Types of Fruit Juice and Drink
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- Orange juice is the most-purchased juice type for taste and health
- Superfruits’ taste less popular than their perceived health benefits
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- Figure 71: Attitude toward different flavor and type of fruit juice and juice drinks, October 2011
Impact of Race/Hispanic Origin
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- Minorities exhibit higher-than-average incidence of juice/drinks usage
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- Figure 72: Incidence of household juice/drinks usage, by race/Hispanic origin, April 2010-June 2011
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- Figure 73: Household volume consumption of different types of juice, by race/Hispanic origin, April 2010-June 2011
- Tropicana more popular among blacks and Asians
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- Figure 74: Household orange juice consumption by brands, by race/Hispanic origin, April 2010-June 2011
- Figure 75: Other fruit juice/juice drinks consumption by top 15 brands and private label brands, by race/Hispanic origin, April 2010-June 2011
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- Figure 76: Other fruit juice/juice drinks consumption by status of frozen and refrigeration, by race/Hispanic origin, April 2010-June 2011
- Figure 77: Incidence of consumer noticing price increases in 100% fruit juice, by race/Hispanic origin, October 2011
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- Figure 78: Consumer response to price increase in their favorite fruit juice (100%) brand, by race/Hispanic origin, October 2011
Custom Consumer Group
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- Women 18-34 are the key consumers, especially for juice drinks
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- Figure 79: Incidence of purchasing and personally drinking 100% juice, coconut water, pre-prepared juice drinks, and powdered juice drinks, by gender and age, October 2011
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- Figure 80: Attitude/opinion toward food, by gender and age, April 2010-June 2011
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- Figure 81: Consumer preferred attributes in 100% juice, by gender and age, October 2011
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- Figure 82: Consumer response to price increase in their favorite fruit juice (100%) brand, by gender and age, October 2011
Special Supplement: Coconut Water
-
- Introduction
- Coconut water market and brand performance
- Growth factors
- Functionally healthy; current fitness trends support coconut water
- Celebrity endorsements continue to grow
- Key brands ink major distribution deals
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- Figure 83: FDMx sales of coconut water, 2006-11
- Vita Coco faces tougher competition
- Zico continues to innovate
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- Figure 84: FDMx sales of leading coconut water brands, 2010-11
- Key coconut water consumers
- Adults aged 25-44 are key consumers; older adults offer opportunity
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- Figure 85: Incidence of purchasing and personally drinking coconut water, by age, October 2011
- Figure 86: Incidence of purchasing and personally drinking coconut water, by gender and age, October 2011
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- Figure 87: Incidence of purchasing and personally drinking coconut water, by generation, October 2011
- Asians and Hispanics exhibit higher-than-average consumption
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- Figure 88: Incidence of purchasing and personally drinking coconut water, by race/Hispanic origin, October 2011
- Households with children offer growth potential
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- Figure 89: Incidence of purchasing and personally drinking coconut water, by presence of children in household, October 2011
- New coconut water products count peaks in 2010, but still healthy
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- Figure 90: New coconut water product introduction, 2006-11
- New coconut water products show versatility in usage and flavors
- Targeting kids
- New products aim to increase the functional quotient of coconut water
- Future and challenges
- Coconut water is not a “green” beverage; premium price may deter wider acceptance
- Rising commodity prices; challenges in the supply chain
- Future outlook
IRI/Builders Panel Data—Key Household Purchase Measures
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- Refrigerated juices/drinks—Key household purchase measures
- Overview of refrigerated juices/drinks
- Refrigerated orange juice—consumer insights on key purchase measures
- Brand map
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- Figure 91: Brand map, selected brands of refrigerated orange juice buying rate, by household penetration, 2011*
- Brand leader characteristics
- Key purchase measures
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- Figure 92: Key purchase measures for the top brands of refrigerated orange juice, by household penetration, 2011*
- Refrigerated fruit drinks—consumer insights on key purchase measures
- Brand map
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- Figure 93: Brand map, selected brands of refrigerated fruit drinks buying rate, by household penetration, 2011*
- Brand leader characteristics
- Key purchase measures
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- Figure 94: Key purchase measures for the top brands of refrigerated fruit drinks, by household penetration, 2011*
- Refrigerated blended fruit juices—consumer insights on key purchase measures
- Brand map
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- Figure 95: Brand map, selected brands of refrigerated blended fruit juices buying rate, by household penetration, 2011*
- Brand leader characteristics
- Key purchase measures
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- Figure 96: Key purchase measures for the top brands of refrigerated blended fruit juices, by household penetration, 2011*
- SS Bottled Juices—Key Household Purchase Measures
- Overview of SS bottled juices
- SS bottled cranberry cocktail juice/drinks—consumer insights on key purchase measures
- Brand map
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- Figure 97: Brand map, selected brands of SS bottled cranberry cocktail juice/drink buying rate, by household penetration, 2011*
- Brand leader characteristics
- Key purchase measures
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- Figure 98: Key purchase measures for the top brands of SS bottled cranberry cocktail juice/drink, by household penetration, 2011*
- SS bottled apple juice—Consumer insights on key purchase measures
- Brand map
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- Figure 99: Brand map, selected brands of SS bottled apple juice buying rate, by household penetration, 2011*
- Brand leader characteristics
- Key purchase measures
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- Figure 100: Key purchase measures for the top brands of SS bottled apple juice, by household penetration, 2011*
- Aseptic Juices—Key Household Purchase Measures
- Overview of aseptic juices/drinks
- Aseptic juice drinks—consumer insights on key purchase measures
- Brand map
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- Figure 101: Brand map, selected brands of aseptic juice drinks buying rate, by household penetration, 2011*
- Brand leader characteristics
- Key purchase measures
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- Figure 102: Key purchase measures for the top brands of aseptic juice drinks, by household penetration, 2011*
- Aseptic juices—consumer insights on key purchase measures
- Brand map
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- Figure 103: Brand map, selected brands of aseptic juices buying rate, by household penetration, 2011*
- Brand leader characteristics
- Key purchase measures
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- Figure 104: Key purchase measures for the top brands of aseptic juices, by household penetration, 2011*
Appendix: Retail Channels
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- Retail channels—supermarkets
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- Figure 105: U.S. sales of juice and juice drinks at supermarkets, 2006-11
- Retail channels—supercenters and warehouse clubs
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- Figure 106: U.S. sales of juice and juice drinks at supercenters and warehouse clubs, 2006-11
- Retail channels—drug stores
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- Figure 107: U.S. sales of juice and juice drinks at drug stores, 2006-11
- Retail channels—other
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- Figure 108: U.S. sales of juice and juice drinks at other channels, 2006-11
- Retail channels—natural supermarkets
- Natural channels juice/drinks sales slow down during 2010-11
- Sales of juice and juice drinks in the natural channel
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- Figure 109: Natural supermarket sales of juice and juice drinks, at current prices, 2009-11 *
- Figure 110: Natural supermarket sales of juice and juice drinks, at inflation-adjusted prices, 2009-11*
- Leading brands
- Natural channel sales by organic content
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- Figure 111: Natural supermarket sales of juice and juice drinks, by organic content, 2009 and 2011*
- Natural channel sales by shelf placement/storage
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- Figure 112: Natural supermarket sales of juice and juice drinks, by shelf placement/storage, 2009 and 2011*
Appendix: Other Useful Tables
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- Figure 113: Incidence of purchasing and personally drinking 100% juice, coconut water, pre-prepared juice drinks, and powdered juice drinks, by household income, October 2011
- Figure 114: Incidence of purchasing and personally drinking 100% juice, coconut water, pre-prepared juice drinks, and powdered juice drinks, by employment, October 2011
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- Figure 115: Incidence of purchasing and personally drinking 100% juice, coconut water, pre-prepared juice drinks, and powdered juice drinks, by region, October 2011
- Figure 116: Incidence of purchasing and personally drinking 100% juice, coconut water, pre-prepared juice drinks, and powdered juice drinks, by generation, October 2011
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- Figure 117: Incidence of purchasing and personally drinking 100% juice, coconut water, pre-prepared juice drinks, and powdered juice drinks, by urban area, October 2011
- Figure 118: Household volume consumption of different types of juice, by age, race/Hispanic origin, household income, number of people in household, presence of children, April 2010-June 2011
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- Figure 119: Household Orange juice consumption by brands, by region, April 2010-June 2011
- Figure 120: Household orange juice consumption by the form of packaging, by region, April 2010-June 2011
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- Figure 121: Household orange juice consumption by the form of packaging, by number of people in household, April 2010-June 2011
- Figure 122: HH orange juice consumption by kind, by household income, April 2010-June 2011
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- Figure 123: Other fruit juice/juice drinks consumption by top 15 brands and private label brands, by age of householder, April 2010-June 2011
- Figure 124: Other fruit juice/juice drinks consumption by status of frozen and refrigeration, by region, April 2010-June 2011
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- Figure 125: Other fruit juice/juice drinks consumption by regular vs. diet, by number of people in household, April 2010-June 2011
- Figure 126: HH other fruit juice/juice drinks consumption by form of packaging, by household income, April 2010-June 2011
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- Figure 127: HH other fruit juice/juice drinks consumption by fruit flavor, by age of householder, April 2010-June 2011
- Consumer-preferred juice and juice drinks attributes
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- Figure 128: Consumer preferred attributes in 100% juice, by gender, October 2011
- Figure 129: Consumer preferred attributes in 100% juice by age, October 2011
- Figure 130: Consumer preferred attributes in pre-prepared juice drinks, by gender, October 2011
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- Figure 131: Consumer preferred attributes in pre-prepared juice drinks, by age, October 2011
- Figure 132: Consumer preferred attributes in pre-prepared juice drinks, by presence of children in household, October 2011
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- Figure 133: Consumer preferred attributes in powdered juice drinks, by gender, October 2011
- Figure 134: Consumer preferred attributes in powdered juice drinks, by presence of children in household, October 2011
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- Figure 135: Consumer preferred attributes in 100% juice, by household income, October 2011
- Figure 136: Consumer preferred attributes in 100% juice, by presence of children in household, October 2011
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- Figure 137: Consumer preferred attributes in pre-prepared juice drinks, by household income, October 2011
- Figure 138: Consumer preferred attributes in powdered juice drinks, by age, October 2011
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- Figure 139: Consumer preferred attributes in powdered juice drinks, by household income, October 2011
- Figure 140: Reasons for not drinking fruit juice or juice drinks, by age, October 2011
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- Figure 141: Reasons for not drinking fruit juice or juice drinks, by presence of children in household, October 2011
- Figure 142: Consumer response to price increase in their favorite fruit juice (100%) brand, by age, October 2011
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- Figure 143: Consumer response to price increase in their favorite fruit juice (100%) brand, by household income, October 2011
- Figure 144: Consumer response to price increase in their favorite (pre-prepared and powdered) juice drinks brand, by gender, October 2011
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- Figure 145: Consumer response to price increase in their favorite (pre-prepared and powdered) juice drinks brand, by age, October 2011
- Figure 146: Attitude toward sweeteners in juice and juice drinks, by gender, October 2011
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- Figure 147: Attitude toward sweeteners in juice and juice drinks, by age, October 2011
- Figure 148: Reasons for drinking 100% fruit juice, by gender, October 2011
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- Figure 149: Attitude toward different flavor and type of fruit juice and juice drinks, by age, October 2011
- Figure 150: Reasons for drinking 100% fruit juice, by presence of children in household, October 2011
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- Figure 151: Attitude toward different flavor and type of fruit juice and juice drinks, by race/Hispanic origin, October 2011
- Figure 152: Attitude toward different flavor and type of fruit juice and juice drinks, by presence of children in household, October 2011
- Other useful tables—Baby Boomers
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- Figure 153: Consumer preferred attributes in pre-prepared juice drinks, by generation, October 2011
- Figure 154: Consumer preferred attributes in powdered juice drinks, by generation, October 2011
- Figure 155: Incidence of consumer noticing price increases in 100% fruit juice, by generation, October 2011
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- Figure 156: Incidence of consumer noticing price increases of pre-prepared and powdered juice drinks, by generation, October 2011
- Figure 157: Attitude toward sweeteners in juice and juice drinks, by generation, October 2011
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- Figure 158: Reasons for drinking 100% fruit juice, by generation, October 2011
- Other useful tables—Race and Hispanic origin
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- Figure 159: Incidence of purchasing and personally drinking 100% juice, coconut water, pre-prepared juice drinks, and powdered juice drinks, by race/Hispanic origin, October 2011
- Figure 160: HH orange juice (bottles/cans/cartons) consumption by status of refrigeration, by race/Hispanic origin, April 2010-June 2011
- Figure 161: HH orange juice consumption by the form of packaging, by race/Hispanic origin, April 2010-June 2011
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- Figure 162: HH orange juice consumption by kind, by race/Hispanic origin, April 2010-June 2011
- Figure 163: Other fruit juice/juice drinks consumption by regular vs. diet, by race/Hispanic origin, April 2010-June 2011
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- Figure 164: HH other fruit juice/juice drinks consumption by form of packaging, by race/Hispanic origin, April 2010-June 2011
- Figure 165: HH frozen orange juice consumption by type, by race/Hispanic origin, April 2010-June 2011
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- Figure 166: HH other fruit juice/juice drinks consumption by flavor, by race/Hispanic origin, April 2010-June 2011
- Figure 167: HH frozen orange juice consumption by brands, by race/Hispanic origin, April 2010-June 2011
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- Figure 168: Consumer preferred attributes in 100% juice, by race/Hispanic origin, October 2011
- Figure 169: Consumer preferred attributes in pre-prepared juice drinks, by race/Hispanic origin, October 2011
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- Figure 170: Consumer preferred attributes in powdered juice drinks, by race/Hispanic origin, October 2011
- Figure 171: Incidence of consumer noticing price increases of pre-prepared and powdered juice drinks, by race/Hispanic origin, October 2011
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- Figure 172: Attitude toward sweeteners in juice and juice drinks, by race/Hispanic origin, October 2011
- Figure 173: Reasons for drinking 100% fruit juice, by race/Hispanic origin, October 2011
- Other useful tables—Teens and kids
- The teen consumer
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- Figure 174: personal consumption of different types of nonalcoholic beverage among teens, May 2006-June 2011
- Figure 175: personal consumption of different types of beverage among teens, by gender and age, April 2010 -June 2011
- Figure 176: personal consumption of different types of beverage among teens, by race/Hispanic origin, April 2010 -June 2011
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- Figure 177: personal consumption of different types of juice/drink among teens, May 2006-June 2011
- Figure 178: Preference for fruit flavors in other juice/drinks among teens, by gender and age, April 2010-June 2011
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- Figure 179: Preference for fruit flavors in other juice/drinks among teens, by race/Hispanic origin, April 2010-June 2011
- Figure 180: Incidence of making brand purchase decision, by gender, April 2010-June 2011
- The kid consumer
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- Figure 181: personal consumption of different types of nonalcoholic beverage among kids, May 2006-June 2011
- Figure 182: personal consumption of different types of nonalcoholic beverage among kids, by age, April 2010-June 2011
- Figure 183: Trends in personal volume consumption of different types of juice among kids, May 2006-June 2011
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- Figure 184: Preference for different types of flavor in juice and juice drinks among kids, by gender and age, April 2010-June 2011
- Figure 185: Preference for different types of flavor in juice and juice drinks among kids, by race/Hispanic origin, April 2010-June 2011
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- Figure 186: personal consumption of different types of beverage among kids, by gender and age, April 2010 -June 2011
- Figure 187: personal consumption of different types of beverage among kids, by race/Hispanic origin, April 2010 -June 2011
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Appendix: SymphonyIRI/Builders Panel Data Definitions
Appendix—Trade Associations
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