Comforting it might be, but sales of tea sales dipped 1.5% in value to £655 million over 2010-11, as a result of falling usage. Growing consumer interest in the health credentials of infusion teas has prompted sales growth in fruit/herbal and green teas, but growth in hot chocolate and malted drinks suffered from the unseasonably mild autumn of 2011.
This report analyses the in-home tea, hot chocolate and other malted drinks market. Therefore, the report focuses only on hot beverages – excluding coffee – which are purchased for consumption either at home or in the workplace, ie predominantly in supermarkets but also in impulse outlets.
The tea market is segmented – and defined – as:
Standard “English” breakfast tea is a black tea blend which accounts for the majority of standard black teas in the UK market and is the main product for brand leaders such as PG Tips and Tetley. It usually has a rich taste, which means it is suited to being combined with milk and sugar. It also includes the niche market, instant teas.
Speciality tea is a trade term for tea which although similar in appearance to standard tea and also requiring milk is usually sourced from specific high quality tea plantations and has a distinctive taste. Examples include Earl or Lady Grey, Chai and Darjeeling, Ceylon, Assam and Kenyan blends. When referring to standard tea, the report groups speciality alongside “English” breakfast ie all black leaf teas excluding herbal varieties.
Herbal tea is a term used to include green and redbush tea as well as fruit and other infusions.
Hot chocolate drinks are defined as:
Hot chocolate that requires the addition of either milk or water. It also includes products that are ready prepared and just need to be heated in the microwave.
Cocoa and cocoa powder.
Other malted drinks are defined as:
Malted drinks that require the addition of either milk or water.
Malted hot chocolate drinks, eg Ovaltine malted drinks, chocolate malted drinks.
This report excludes teas and other hot drinks sold through catering outlets (eg cafés, restaurants, pubs) or vending machines as well as iced teas, which compete in the soft drinks market.
Value figures throughout this report are at retail selling prices (rsp) unless stated otherwise. Market sizes at constant 2011 prices are devised using Mintel’s food deflator.
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|EFSA||European Food Safety Authority|
|GAD||Government Actuary's Department|
|GDP||Gross Domestic Product|
|GNPD||Global New Products Database. For further details, please contact Mintel on 020 7606 4533|
|HVOs||Hydrogenated Vegetable Oil|
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|NPD||New Product Development|