“Boys’ free time is dominated by solitary play in front of television, computer or games console at home. Digital communication affords extra privacy and password-protected access to social networks might be a modern day equivalent of a locked diary. Parents could bridge this gap by joining their offspring in online environments, which ultimately builds up real-world relationships.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Demographic Overview
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Online Activities and Habits
Pocket Money
Leisure Habits
Snacking Habits
Technology Use
Attitudes Towards Appearance & Future Aspirations
Boys’ Typologies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Online Activities and Habits
Appendix – Pocket Money
Appendix – Leisure Habits
Appendix – Snacking Habits
Appendix – Technology Use
Appendix – Attitudes Towards Appearance
Appendix – Future Aspirations
Appendix – Boys’ Typologies
11th March 2013
“With children growing older younger - as is the case with using technology - perhaps the sense of financial responsibility could also come with younger age. Parents could lead by example, by using video games and technology to stay connected with their children and guiding them around the pitfalls.”
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How does video game and smartphone usage by boys differ by age?
