"Mintel’s research has found that consumers’ interest in sugar confectionery remains strong, and growth opportunities still abound in China’s sugar confectionery market. The challenge facing manufacturers and suppliers is to understand consumers’ inner needs for sugar confectionery and gum, particularly in the aspect of emotional fulfilment, in order to bring down any barriers to consumption that may exist in the impulse buying market.”
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This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information across categories including: forecasting and share information
The Future of the Market
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by QQSurvey China online research.
Highly Seasonal Confectionery Market Provides Challenges
Functional Confectionery Has Limited Appeal To Date
Consumer Needs Are Not Being Met by the Positioning of Key Brands
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Inter Category Competition is Both a Challenge and an Opportunity
Oxygen Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Attitudes towards Food and Drink
Appendix – Consumer Consumption Habits
Appendix – Consumer Purchasing Behaviour
Appendix – Consumer Attitude towards Sugar Confectionery