“As China’s food scares crisis persists, companies continue to seek effective strategies to ensure that their products do no harm. However, a food scare is a many-headed hydra – farmers, logistics suppliers, food manufacturers, packagers and retailers are all weak points in a very weak chain. Meanwhile, the central government is enacting new legislation and regulation but often struggles to follow up with effective enforcement. Chinese consumers cannot simply sit ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
A Brief History of Food Poisoning in China
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Plotting China’s Broken Food Chain – From Farm to Fork
Major Recent Food Scares
Consumers Look to Protect Themselves
The Future
Appendix – Places to Buy
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
Appendix – Food Purchase this Year Compared to Last Year
Appendix – Reason for Buying Less this Year Compared to Last Year
Appendix – Likelihood of Using Packaging Information
Appendix – Types of Food or Drink that Consumers Check Packaging Information For
Appendix – Stores Where Organic Food is Bought
Appendix – Types of Organic Food and Drink Bought
Appendix – Organic or Product Process Based Claims Worth Paying Extra For
Appendix – Preference for Local or International Brands
Appendix – Food Allergies, Sensitivities and Special Diets
15th February 2013
“The discovery that horsemeat has entered the British food supply chain has dominated headlines for the last few weeks, highlighting concerns about labelling, provenance and food safety. These concerns are nothing new, and they’re certainly not exclusive to the UK. Mintel’s past reports give us a historical perspective on how ... |
What is China's history of food poisoning?
