Table of Contents
Introduction
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- Definitions
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Consumer spend on refrigeration appliances, forecast, 2006-16
- Figure 2: Consumer spend on refrigeration appliances, percentage of value, by type, 2011
- Market factors
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- Figure 3: Trends in the socio-economic structure of the UK population, 2006, 2011 and 2016
- Companies, brands and innovation
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- Figure 4: Sales of fridges and freezers, by type of retailer, 2011
- The consumer
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- Figure 5: Ownership of fridges and freezers, February 2012
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- Figure 6: Repertoire of factors influencing purchases of fridges and freezers, February 2012
- Figure 7: Factors influencing purchases of fridges and freezers, February 2012
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- Figure 8: Features consumers expect as standard or would pay more for, February 2012
- Figure 9: Customer target groups, by cooking and eating style, February 2012
- What we think
Issues in the Market
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- Does cooking style influence demand for fridges and freezers?
- How much online shopping is there for fridges and freezers?
- What do consumers have at home now and what are they looking for next time they buy a fridge or freezer?
- What is the impact of online discounting?
- What are manufacturers doing to stimulate demand for fridges and freezers?
Future Opportunities
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- Trend: Cam Cam
- Trend: Brand Review
Internal Market Environment
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- Key points
- Broad ownership of household appliances
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- Figure 10: Ownership of large domestic kitchen appliances, 2007-11
- A kitchen refit brings new appliances
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- Figure 11: Type of fridges bought in the last 12 months, 2007-11
- Slow price rises
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- Figure 12: Consumer Price Indices for large domestic appliances (white goods), January 2008-December 2011
- AMDEA encouraging people to change appliances
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- Figure 13: Example of energy labelling for fridges and freezers, 2012
- Energy saving recommend
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- Figure 14: Energy saving logo, 2012
- Reducing food waste
- Recycling and the law
Broader Market Environment
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- Key points
- 10% more 25-34s by 2016
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- Figure 15: Trends in the age structure of the UK population, 2006-16
- Impact of the ageing population
- Upwardly mobile population will help premium products
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- Figure 16: Forecast adult population trends, by socio-economic group, 2006-16
- More homes help to boost demand
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- Figure 17: UK households, by size, 2006-16
- Popularity of cooking
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- Figure 18: Trends in agreement with attitudinal statements, 2007-11
- Popularity of in-home entertaining
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- Figure 19: Agreement with the statement ‘I enjoy entertaining people at home’, 2007-11
- What price the environment?
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- Figure 20: Trends in agreement with attitudinal statements relating to the home, 2007-11
- Second-hand
- Weakening interest in the home
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- Figure 21: Trends in agreement with attitudinal statements relating to kitchen and home, 2007-11
- Slowdown in housing transactions
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- Figure 22: Residential property transactions, Q1 2006-Q4 2011
- Cautious consumers save more
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- Figure 23: GDP, PDI, consumer expenditure and savings, at current prices, 2006-16
Competitive Context
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- Key points
- Competitive context
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- Figure 24: UK consumer spending on selected home products, 2007-11
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Innovation in the market for fridges and freezers
- Energy efficiency
- Intelligent controls
- Connecting to the web
- ThinQ
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- Figure 25: LG, Smart appliances illustration of connectivity, 2012
- Other smart fridges
- LED lighting tricks the tomatoes
- Professional functionality
- Novel extra refrigeration
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- Figure 26: CDA ice maker and beer cooler, 2012
- Refrigerated drawers
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- Figure 27: Hotpoint refrigerated drawers, 2012
Brand Research
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- Key points
- Brand map
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- Figure 28: Attitudes towards and usage of brands in the household appliances sector, February 2012
- Correspondence analysis
- Brand attitudes
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- Figure 29: Attitudes, by household appliance brand, February 2012
- Brand personality
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- Figure 30: Household appliance brand personality – macro image, February 2012
- Figure 31: Household appliance brand personality – micro image, February 2012
- Brand experience
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- Figure 32: Household appliance brand usage, February 2012
- Figure 33: Satisfaction with various household appliance brands, February 2012
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- Figure 34: Consideration of household appliance brands, February 2012
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- Figure 35: Consumer perceptions of current household appliance brand performance, February 2012
- Figure 36: Household appliances brand recommendation – Net Promoter Score, February 2012
- Brand index
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- Figure 37: Household appliances brand index, February 2012
- Figure 38: Household appliances brand index vs. recommendation, February 2012
- Target group analysis
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- Figure 39: Target groups, February 2012
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- Figure 40: Household appliances brand usage, by target groups, February 2012
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
Market Size and Segmentation
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- Key points
- Trend in volume of purchases
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- Figure 41: Volume of refrigeration appliances purchased, 2007-11
- The end of the slide in spending?
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- Figure 42: Consumer spending on all fridges and freezers, 2007-11
- Spend on fridges and freezers by type
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- Figure 43: Consumer spend on refrigeration appliances, percentage of value, by type, 2011
- Average fridge prices hold up
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- Figure 44: Consumer spend on standalone fridges, by volume and value, 2006-11
- Sales of drink coolers
- Weak demand for standalone freezers
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- Figure 45: Consumer spend on freezers, by volume and value, 2006-11
- Combined fridge-freezers pick up share
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- Figure 46: Consumer spend on combined fridge-freezers, by volume and value, 2006-11
- Prospects for growth improve
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- Figure 47: Consumer spend on refrigeration appliances, forecast, 2006-16
Companies and Products
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- Key points
- Manufacturers – overview
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- Figure 48: Estimated manufacturers’ shares for fridges/freezers, by volume, 2009 and 2011
- Beko Plc
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- Figure 49: Financial performance of Beko Plc, 2009 and 2010
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- Figure 50: Beko four-door side-by-side fridge-freezer, launched May 2010
- Figure 51: Beko two-door side-by-side fridge-freezers, launched autumn 2011
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- Figure 52: Blomberg ‘twist and serve’ ice cubes
- BSH Group
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- Figure 53: Financial performance of BSH Home Appliances Limited, 2009 and 2010
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- Figure 54: Bosch Logixx under-counter fridge, with telescopic slide out shelves, 2012
- Figure 55: Bosch, Green technology Inside label, 2012
- Candy
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- Figure 56: Financial performance of Hoover Limited, 2009 and 2010
- Electrolux
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- Figure 57: Financial performance of Electrolux Plc, 2009 and 2010
- Indesit UK
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- Figure 58: Financial performance of Indesit UK, 2009 and 2010
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- Figure 59: Indesit UK, feature logos, prime technology, flexi Shelf and Eco Function, 2012
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- Figure 60: Indesit UK, Trilogic fridge-freezer, 2012
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- Figure 61: Hotpoint UK, Quadrio fridge-freezer, 2012
- Luce by Hotpoint
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- Figure 62: Hotpoint UK, Luce Fridge Drawers fitted into a kitchen, 2012
- LG Electronics
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- Figure 63: Financial performance of LG Electronics UK Limited, 2009 and 2010
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- Figure 64: LG side-by-side fridge-freezer with door-mounted chilled water dispenser, 2012
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- Figure 65: LG two-tone design fridge-freezer, 2012
- Panasonic
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- Figure 66: Financial performance of Panasonic UK Limited, 2010 and 2011
- Figure 67: Panasonic, vitamin safe compartment, 2012
- Sharp Electronics
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- Figure 68: Financial performance of Sharp Electronics UK Limited, 2010 and 2011
- Whirlpool
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- Figure 69: Financial performance of Whirlpool UK Limited, 2009 and 2010
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- Figure 70: Whirlpool American-style fridge-freezer, black glass exterior, 2012
- Smeg UK Limited
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- Figure 71: Financial performance of Smeg UK Limited, 2009 and 2010
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- Figure 72: Examples of Smeg fridge colours, 2012
- Other
- AGA Rangemaster
- Appliance365
- Caple
- CDA
- GDHA
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- Figure 73: Lec limited edition fridge, 2011
- Gorenje
- Haier
- Miele
- Liebherr
- Samsung
- Sub-Zero
- Husky
Channels to Market
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- Key points
- Sales of fridges and freezers by type of retailer
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- Figure 74: Sales of fridges and freezers, by type of retailer, 2009-11
- Turbulent times for electrical chains
- Supermarkets strive to grow non-food sales
- Department stores build multichannel services
- John Lewis continues to develop online shopping
- Selling online via partnerships
- Pureplay retailers
Brand Communication and Promotion
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- Key points
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- Figure 75: Main monitored media advertising spend on fridges and freezers, 2007-11
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- Figure 76: Main monitored media advertising spend on fridges and freezers, 2007-11
- Beko, Haier and Samsung raise their voices
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- Figure 77: Main monitored media advertising spend on fridges and freezers, by advertiser (top ten), 2007-11
- Figure 78: Main monitored media advertising on fridges and freezers, percentage share by advertiser, 2011
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- Figure 79: Main monitored media advertising spend on fridges and freezers, by media type, 2007-11
- Advertising specifics
The Consumer – Ownership and Purchasing Patterns
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- Key points
- Combined fridge-freezers grow in popularity
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- Figure 80: Trends in ownership and purchasing of fridges and freezers, 2007-11
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- Figure 81: Ownership of fridges and freezers, February 2012
- Over half of homes have just one appliance
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- Figure 82: Repertoire of ownership of fridges and freezers, February 2012
- What are people buying?
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- Figure 83: Purchasers of fridges and freezers, February 2012
- How many have they bought?
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- Figure 84: Repertoire of purchasers of fridges and freezers, February 2012
- Purchasing intentions
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- Figure 85: Purchasing intentions for fridges and freezers, February 2012
- How many appliances will they buy?
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- Figure 86: Repertoire of purchasing intentions for fridges and freezers, February 2012
The Consumer – Factors Influencing Purchases
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- Key points
- Factors influencing purchases
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- Figure 87: Factors influencing purchases of fridges and freezers, February 2012
- No brainer to save money
- Brands matter
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- Figure 88: Factors influencing purchases of fridges and freezers, brand, by age, February 2012
- Style and co-ordination are important factors
- Variety of storage
- No frills for me
- Extras and gadgets
- How many factors influence choice?
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- Figure 89: Repertoire of factors influencing purchases of fridges and freezers, February 2012
The Consumer – Expected Features
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- Key points
- What shoppers expect as standard
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- Figure 90: Repertoire of expected features, February 2012
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- Figure 91: Expected features of fridges and freezers, February 2012
- What features would they pay more for?
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- Figure 92: Features of fridges and freezers that consumers would pay more for, February 2012
The Consumer – Cooking and Eating Habits
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- Key points
- How people cook and eat
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- Figure 93: Cooking and eating habits, February 2012
- Younger groups enjoy spicy foods
- Wealthier people experiment more
- Older people cooking from scratch and avoiding waste
- A third spend more time cooking at weekends
- Younger bias to prepared meals
The Consumer – Target Groups
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- Key points
- Target groups
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- Figure 94: Customer target groups, by cooking and eating style, February 2012
- Adventurous cooks (26%)
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- Figure 95: Cooking and eating habits – Adventurous cooks, February 2012
- Habitual cooks (14%)
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- Figure 96: Cooking and eating habits – Habitual cooks, February 2012
- Packet chefs (32%)
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- Figure 97: Cooking and eating habits – Packet chefs, February 2012
- Touch of spice (28%)
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- Figure 98: Cooking and eating habits – Touch of spice, February 2012
Appendix – Consumer – Ownership and Purchasing Intentions
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- Figure 99: Ownership of fridges and freezers, by demographics, February 2012
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- Figure 100: Repertoire of ownership of fridges and freezers, by demographics, February 2012
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- Figure 101: Purchasers of fridges and freezers, by demographics, February 2012
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- Figure 102: Repertoire of purchasers of fridges and freezers, by demographics, February 2012
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- Figure 103: Purchasing intentions for fridges and freezers, by demographics, February 2012
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- Figure 104: Purchasing intentions for fridges and freezers, by demographics, February 2012
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Appendix – Consumer – Factors Influencing Purchases
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- Figure 105: Factors influencing purchases of fridges and freezers, February 2012
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- Figure 106: White door as a factor influencing purchases of fridges and freezers, by demographics, February 2012
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- Figure 107: Coloured doors as a factor influencing purchases of fridges and freezers, by demographics, February 2012
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- Figure 108: Metallic doors as a factor influencing purchases of fridges and freezers, by demographics, February 2012
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- Figure 109: Built-in model as a factor influencing purchases of fridges and freezers, by demographics, February 2012
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- Figure 110: Style as a factor influencing purchases of fridges and freezers, by demographics, February 2012
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- Figure 111: Brand as a factor influencing purchases of fridges and freezers, by demographics, February 2012
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- Figure 112: Influence of matching or co-ordinating appliances in the purchase of fridges and freezers, by demographics, February 2012
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- Figure 113: Energy rating as a factor influencing purchases of fridges and freezers, by demographics, February 2012
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- Figure 114: Environmental friendliness as a factor influencing purchases of fridges and freezers, by demographics, February 2012
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- Figure 115: No-frills model as a factor influencing purchases of fridges and freezers, by demographics, February 2012
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- Figure 116: Extra features as a factor influencing purchases of fridges and freezers, by demographics, February 2012
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- Figure 117: Storage capacity as a factor influencing purchases of fridges and freezers, by demographics, February 2012
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- Figure 118: Repertoire of purchasing intentions for fridges and freezers, by demographics, February 2012
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Appendix – Consumer – Expected Features
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- Figure 119: Most popular expected standard features of fridges and freezers, by demographics, February 2012
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- Figure 120: Next most popular expected standard features of fridges and freezers, by demographics, February 2012
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- Figure 121: Other expected standard features of fridges and freezers, by demographics, February 2012
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- Figure 122: Most popular extra or paid features expected in fridge and freezers, by demographics, February 2012
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- Figure 123: Next most popular extra or paid features expected in fridge and freezers, by demographics, February 2012
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- Figure 124: Other extra or paid features expected in fridge and freezers, by demographics, February 2012
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- Figure 125: Repertoire of expected features, by demographics, February 2012
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Appendix – Consumer – Cooking and Eating Habits
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- Figure 126: Most popular cooking and eating habits, by demographics, February 2012
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- Figure 127: Next most popular cooking and eating habits, by demographics, February 2012
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- Figure 128: Other cooking and eating habits, by demographics, February 2012
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Appendix – The Consumer – Target Groups
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- Figure 129: Target groups, by demographics, February 2012
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- Figure 130: Ownership of fridges and freezers, by target groups, February 2012
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- Figure 131: Purchasers of fridges and freezers, by target groups, February 2012
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- Figure 132: Purchasing intentions for fridges and freezers, by target groups, February 2012
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- Figure 133: Factors influencing purchases of fridges and freezers, by target groups, February 2012
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- Figure 134: Factors influencing purchases of fridges and freezers, by target groups, February 2012
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- Figure 135: Expected features of fridges and freezers, by target groups, February 2012
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