Table of Contents
Introduction
-
- Definitions and product coverage
- Research methodologies
- Innovation
- Abbreviations
- Report structure
Executive Summary
-
- The market
-
- Figure 1: China sugar confectionery market, by volume and value, 2007-11
- Figure 2: China gum market, by volume and value, 2007-11
- The forecast
-
- Figure 3: Forecast for China’s sugar confectionery market size, 2006-16
- Companies
-
- Figure 4: China sugar confectionery market shares, by value, 2011
- Chewing gum
-
- Figure 5: China gum market shares, by value, 2011
- Market segmentation
-
- Figure 6: China sugar confectionery market segments, by value, 2007-11
- Figure 7: China gum market segments, by value, 2007-11
- Issues in the market
- Highly seasonal market provides challenges
-
- Figure 8: Festive seasons for buying sugar confectionery for other people
- Figure 9: Occasions of buying sugar confectionery for oneself
- Functional confectionery has limited appeal to date
-
- Figure 10: Consumers’ attitude towards sugar confectionery consumption
- Consumer needs are not being met by the positioning of key brands
-
- Figure 11: Sugar confectionery brand performance
- Inter-category competition is both a challenge and an opportunity
-
- Figure 12: Market size and growth rate comparison, 2007-11
Highly Seasonal Confectionery Market Provides Challenges
-
- Issues at a glance
- Range of ‘occasions’ offers numerous opportunities
-
- Figure 13: Major festive seasons for sugar confectionery consumption
- Chinese New Year
-
- Figure 14: 2012 CNY food sales at www.taobao.com
- Children’s Day
- Weddings
-
- Figure 15: Buying sugar confectionery or chocolate for weddings
- Festive seasons still offer growth potential
-
- Figure 16: Festive seasons for buying sugar confectionery for other people
- Chinese New Year Candies
- Consumption remains flat outside of main seasons
-
- Figure 17: Occasions for buying sugar confectionery for other people
- Figure 18: Frequency of buying sugar confectionery for oneself outside festive seasons
-
- Figure 19: Average spending per purchase on sugar confectionery for oneself vs for other people
- Growth opportunities exist outside festive seasons
-
- Figure 20: Consumers’ attitudes towards sugar confectionery consumption
- Figure 21: Occasions of buying sugar confectionery for oneself
-
- Figure 22: Location of buying sugar confectionery vs chewing gum
- What does it mean?
Functional Confectionery Has Limited Appeal To Date
-
- Issues at a glance
- General health issues are increasingly prominent
-
- Figure 23: Consumers’ attitudes towards food and drink consumption
-
- Figure 24: Consumers’ attitudes towards sugar confectionery consumption, January 2012
- Figure 25: Consumers’ attitudes towards gum consumption, january 2012
- Functionality has a different role in the two markets
-
- Figure 26: Types of gum usually bought
-
- Figure 27: Types of sugar confectionery that consumers usually buy
- Functional confectionery remains a niche market
-
- Figure 28: Top 6 claims of new sugar confectionery, 2008-11
- What does it mean?
Consumer Needs Are Not Being Met by the Positioning of Key Brands
-
- Issues at a glance
- Brand loyalty remains limited
-
- Figure 29: Brand loyalty and consistency indexes for sugar confectionery
-
- Figure 30: Brand loyalty index and consistency index for chewing gum/bubble gum
- Consumers’ emotional needs have not been fulfilled by current brands
-
- Figure 31: Consumer attitudes towards food and drink consumption
-
- Figure 32: Occasions of buying sugar confectionery for oneself
-
- Figure 33: Brand positioning
-
- Figure 34: Repertoire of brands of sugar confectionery ever bought, January 2012
-
- Figure 35: Occasions (or triggers) of buying chewing gum bubble gums for oneself
-
- Figure 36: Brand positioning for chewing gum/bubble gum, January 2012
- Clear gaps exist in the market
-
- Figure 37: Consumer needs vs sugar confectionery brand positioning matrix
-
- Figure 38: Consumer needs vs gum brand positioning matrix
- What does it mean?
Inter Category Competition is Both a Challenge and an Opportunity
-
- Issues at glance
- Sugar confectionery struggles in gifting market
-
- Figure 39: Market size and growth rate comparison, 2007-11
- Figure 40: Occasions of buying sugar confectionery vs chocolate for other people
-
- Figure 41: Comparison in average buying amount between sugar confectionery and chocolate
-
- Figure 42: Occasions of buying chocolate vs sugar confectionery for oneself
- Figure 43: Frequency of buying sugar confectionery vs chocolate for oneself
- Figure 44: Average spending for oneself on sugar confectionery vs chocolate
-
- Figure 45: Top 10 Flavours of sugar confectionery usually bought for oneself
- Figure 46: Top claims of new sugar confectionery, 2008-11
- Figure 47: Top claims of new chocolate products, 2008-11
- Snack market provides robust challenge
-
- Figure 48: Top 3 positioning claims of new savoury snacks, 2008-11
- Figure 49: Top 3 positioning claims of new sugar confectionery, 2008-11
-
- Figure 50: Buying/eating frequency comparison between sugar confectionery and savoury snacks
-
- Figure 51: Top ranking types of new sugar confectionery launched, 2008-11
- Inter-category competition heightened by corporate M&A
- What does it mean?
The Future of the Market
-
-
- Figure 52: Forecast for China’s sugar confectionery market size, 2006-16
- Figure 53: Forecast for China’s sugar confectionery market size, 2006-16
- Methodology
-
Appendix
-
- Market size
-
- Figure 54: China sugar confectionery market, by volume and value, 2007-11
- Figure 55: China gum market, by volume and value, 2007-11
- Brand shares
-
- Figure 56: China sugar confectionery brand market shares, by value, 2011
- Chewing gum
-
- Figure 57: China gum brand market shares, by value, 2011
- Segmentation shares
-
- Figure 58: China sugar confectionery market segments, by value, 2007-11
- Figure 59: China gum market segments, by value, 2007-11
- Companies and brands
Appendix – Attitudes towards Food and Drink
-
-
- Figure 60: Attitude towards food and drink, January 2012
- Figure 61: Attitudes toward food and drink (any agree), by demographics, January 2012
- Figure 62: Attitudes toward food and drink (any agree), by demographics, January 2012 (continued)
-
- Figure 63: Packaging types of sweet ever bought, by demographics, January 2012
- Figure 64: Packaging types of sweet ever bought, by demographics, January 2012 (continued)
-
- Figure 65: Packaging types of sweet ever bought, by demographics, January 2012 (continued)
- Figure 66: Packaging types of sweet ever bought, by demographics, January 2012 (continued)
-
- Figure 67: Packaging types of sweet ever bought, by demographics, January 2012 (continued)
- Figure 68: Packaging types of sweet ever bought, by demographics, January 2012 (continued)
-
Appendix – Consumer Consumption Habits
-
-
- Figure 69: Types of sugar confectionery or gum usually bought, by demographics, January 2012
-
- Figure 70: Types of sugar confectionery or gum usually bought, by demographics, January 2012 (continued)
- Flavours of sugar confectionery or chewing gum/bubble gum usually bought for oneself
-
- Figure 71: Flavours of sugar confectionery or chewing gum/bubble gum usually bought for oneself (sugar confectionery), by demographics, January 2012
-
- Figure 72: Flavours of sugar confectionery or chewing gum/bubble gum usually bought for oneself (sugar confectionery), by demographics, January 2012 (continued)
-
- Figure 73: Flavours of sugar confectionery or chewing gum/bubble gum usually bought for oneself (sugar confectionery), by demographics, January 2012 (continued)
-
- Figure 74: Flavours of sugar confectionery or chewing gum/bubble gum usually bought for oneself, by demographics, January 2012
-
- Figure 75: Flavours of sugar confectionery or chewing gum/bubble gum usually bought for oneself, by demographics, January 2012 (continued)
-
- Figure 76: Flavours of sugar confectionery or chewing gum/bubble gum usually bought for oneself, by demographics, January 2012 (continued)
-
- Figure 77: Flavours of sugar confectionery or chewing gum/bubble gum usually bought for oneself, by demographics, January 2012
-
- Figure 78: Flavours of sugar confectionery or chewing gum/bubble gum usually bought for oneself, by demographics, January 2012 (continued)
-
- Figure 79: Flavours of sugar confectionery or chewing gum/bubble gum usually bought for oneself, by demographics, January 2012 (continued)
-
Appendix – Consumer Purchasing Behaviour
-
-
- Figure 80: Frequency of buying sugar confectionery or chewing gum/bubble gum for oneself (sugar confectionery), by demographics, January 2012
-
- Figure 81: Frequency of buying sugar confectionery or chewing gum/bubble gum for oneself (sugar confectionery), by demographics, January 2012 (continued)
-
- Figure 82: Frequency of buying sugar confectionery or chewing gum/bubble gum for oneself, by demographics, January 2012
-
- Figure 83: Frequency of buying sugar confectionery or chewing gum/bubble gum for oneself, by demographics, January 2012 (continued)
-
- Figure 84: Frequency of buying sugar confectionery or chewing gum/bubble gum for oneself, by demographics, January 2012
-
- Figure 85: Frequency of buying sugar confectionery or chewing gum/bubble gum for oneself, by demographics, January 2012 (continued)
-
- Figure 86: Average spending per week on sugar confectionery or chewing gum/bubble gum for oneself (sugar confectionery), by demographics, January 2012
-
- Figure 87: Average spending per week on sugar confectionery or chewing gum/bubble gum for oneself (chewing gum), by demographics, January 2012
-
- Figure 88: Average spending per week on sugar confectionery or chewing gum/bubble gum for oneself (bubble gum), by demographics, January 2012
- Locations of buying sweet or chewing gum/ bubble gum for oneself
-
- Figure 89: Locations of buying sweet or chewing gum/ bubble gum for oneself (when buying sugar confectionery), by demographics, January 2012
-
- Figure 90: Locations of buying sweet or chewing gum/ bubble gum for oneself (when buying sugar confectionery), by demographics, January 2012 (continued)
-
- Figure 91: Locations of buying sweet or chewing gum/ bubble gum for oneself (when buying chewing gum), by demographics, January 2012
-
- Figure 92: Locations of buying sweet or chewing gum/ bubble gum for oneself (when buying chewing gum), by demographics, January 2012 (continued)
-
- Figure 93: Locations of buying sweet or chewing gum/ bubble gum for oneself (When buying bubble gum), by demographics, January 2012
-
- Figure 94: Locations of buying sweet or chewing gum/ bubble gum for oneself (When buying bubble gum), by demographics, January 2012 (continued)
- Occasions of buying sugar confectionery, chewing gum and bubble gum for oneself
-
- Figure 95: Occasions of buying sugar confectionery, chewing gum and bubble gum for oneself, (sugar confectionery), by demographics, January 2012
-
- Figure 96: Occasions of buying sugar confectionery, chewing gum and bubble gum for oneself, (sugar confectionery), by demographics, January 2012 (continued)
-
- Figure 97: Occasions of buying sugar confectionery, chewing gum and bubble gum for oneself, (sugar confectionery), by demographics, January 2012 (continued)
-
- Figure 98: Occasions of buying sugar confectionery, chewing gum and bubble gum for oneself, by demographics, January 2012
-
- Figure 99: Occasions of buying sugar confectionery, chewing gum and bubble gum for oneself, by demographics, January 2012 (continued)
-
- Figure 100: Occasions of buying sugar confectionery, chewing gum and bubble gum for oneself, by demographics, January 2012 (continued)
-
- Figure 101: Occasions of buying sugar confectionery, chewing gum and bubble gum for oneself (chewing gum), by demographics, January 2012
-
- Figure 102: Occasions of buying sugar confectionery, chewing gum and bubble gum for oneself (chewing gum), by demographics, January 2012 (continued)
-
- Figure 103: Occasions of buying sugar confectionery, chewing gum and bubble gum for oneself (chewing gum), by demographics, January 2012 (continued)
- Buying sugar confectionery, chewing gum/bubble gum for other people
-
- Figure 104: Buying sugar confectionery, chewing gum / bubble gum for other people (sugar confectionery), by demographics, January 2012
-
- Figure 105: Buying sugar confectionery, chewing gum / bubble gum for other people, by demographics, January 2012
-
- Figure 106: Buying sugar confectionery, chewing gum / bubble gum for other people, by demographics, January 2012
- Average spending per purchase on sugar confectionery or chewing gum/bubble gum for other people
-
- Figure 107: Average spending per purchase on sugar confectionery or chewing gum/bubble gum for other people, by demographics, January 2012
-
- Figure 108: Average spending per purchase on sugar confectionery or chewing gum/bubble gum for other people, by demographics, January 2012
-
- Figure 109: Average spending per purchase on sugar confectionery or chewing gum/bubble gum for other people, by demographics, January 2012
- Occasions of buying sugar confectionery for other people
-
- Figure 110: Occasions of buying sugar confectionery for other people, by demographics, January 2012
- Brands of sugar confectionery ever bought
-
- Figure 111: Brands of sugar confectionery ever bought, by demographics, January 2012
-
- Figure 112: Brands of sugar confectionery ever bought, by demographics, January 2012 (continued)
-
- Figure 113: Brands of sugar confectionery ever bought, by demographics, January 2012 (continued)
- Brands of sugar confectionery bought most often
-
- Figure 114: Brands of sugar confectionery bought most often, by demographics, January 2012
-
- Figure 115: Brands of sugar confectionery bought most often, by demographics, January 2012 (continued)
-
- Figure 116: Brands of sugar confectionery bought most often, by demographics, January 2012 (continued)
-
Appendix – Consumer Attitude towards Sugar Confectionery
-
-
- Figure 117: Attitude towards sugar confectionery, by demographics, January 2012
-
- Figure 118: Attitude towards sugar confectionery, by demographics, January 2012 (continued)
- Chewing gum and bubble gum
- Brands of chewing gum and bubble gum ever bought
-
- Figure 119: Brands of chewing gum and bubble gum ever bought, by demographics, January 2012
-
- Figure 120: Brands of chewing gum and bubble gum ever bought, by demographics, January 2012 (continued)
-
- Figure 121: Brands of chewing gum and bubble gum ever bought, by demographics, January 2012 (continued)
- Brands of chewing gum and bubble gum bought most often
-
- Figure 122: Brands of chewing gum and bubble gum bought most often, by demographics, January 2012
-
- Figure 123: Brands of chewing gum and bubble gum bought most often, by demographics, January 2012 (continued)
-
- Figure 124: Brands of chewing gum and bubble gum bought most often, by demographics, January 2012 (continued)
- Attitudes towards chewing gum and bubble gum
-
- Figure 125: Attitude towards chewing gum and bubble gum, by demographics, January 2012
-
- Figure 126: Attitude towards chewing gum and bubble gum, by demographics, January 2012 (continued)
-
Back to top