CONSUMER CHARTS
Generate charts on consumer behaviour in:
Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
“The nail color and care category has experienced strong growth since 2007, with growth forecast through 2017. However, the industry will face challenges as the category becomes more competitive and saturated. New products are critical to category growth, but reaching out to growing segments like multiculturals and older women will be essential in maintaining the momentum currently being enjoyed by the category.”
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance - Nail Polish and Accessories
Segment Performance - Nail Accessories and Implements
Segment Performance - Nail Treatments
Segment Performance - Artificial Nails and Accessories
Segment Performance - Nail Polish Removers
Retail Channels
Retail Channels - Drug Stores
Retail Channels - Other
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Nail Product Usage
Brands of Nail Care Used
Product Information
Product Interest
Relationship Between Product Trial and Information Source
Attitudes Toward Nail Care
Nail Care Behavior
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups - Teens
Key Household Purchase Measures - SymphonyIRI Group Builders Panel Data
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share - Nail Polish and Accessories
Brand Share - Nail Accessories and Implements
Brand Share - Nail Treatments
Brand Share - Artificial Nails and Accessories
Brand Share - Nail Polish Removers
Innovations and Innovators
Marketing Strategies
Social Media
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix - Other Useful Consumer Tables
Appendix - Social Media
Appendix - SymphonyIRI Builders Panel Data Definitions
Appendix - Trade Associations
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