“When it comes to on-premise alcohol trends, the recessionary spending habits of consumers are continuing. These consumers are being deterred from purchase due to price, health, and fear of public intoxication. To draw out these consumers, operators must create the right balance of offerings that meet the specific needs of their target consumers. Such strategies should be focused around entertainment, ambience, and service as they cannot be duplicated at home.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Consumer
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Alcohol Types Typically Ordered On-premise
Changes in Behavior with On-premise Alcohol
Specialty Cocktail Selection Methods
Choosing On-premise Destinations
On-Premise Alcohol Consumption Behavior
Attitudes toward On-premise Alcohol Consumption
Hispanic Consumers
Limited Alcohol versus Hard Liquor Respondents
Cluster Analysis
Additional Tables
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Menu Analysis: On-Premise Alcohol
Menu Analysis: Cocktails
Menu Analysis: Wine
Menu Analysis: Beer
Appendix – Trade Associations
29th January 2014
“The US spirits category is experiencing increased growth. Manufacturers are working to appeal to current and new drinkers with flavor innovations, limited edition offerings, and now convenient packaging. McCormick’s introduction of single- and double-serve pouches in late October 2013 allows the spirits category to vie for being a practical beverage ... 
16th September 2013
Mintel’s On-Premise Alcohol Consumption Trends—U.S.—February 2013 shows that while consumers have forgone on-premise alcohol spending in recent years as a result of a stubbornly sluggish economy, rising disposable personal income coupled with growing consumer confidence makes the market ripe for growth.
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How can operators get consumers to shake off recessionary habits?
