Energy Drinks - US - August 2013
Energy Drinks - US - August 2013

“Current energy drink, shot, and mix users have been affected by the scrutiny regarding the safety and health effects of the category. Educational outreach is necessary to help current users feel confident that their choice of energy drink, shot, or mix has no adverse effects. Informative marketing also could broaden the appeal of the category, which is not used by the majority of adults, according to Mintel research.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer—Adult Energy Beverage Usage
The Consumer—Attitudes toward Energy Beverages
The Consumer—Attitudes of Non-Users
The Consumer—Teen Usage and Attitudes
Race and Hispanic Origin
Cluster Analysis
Key Driver Analysis
Information Resources Inc. Builders Panel Data

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Energy Drinks
Brand Share—Energy Shots
Brand Share—Energy Mixes
Innovations and Innovators
Marketing Strategies
Social Media

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Food and Beverage Market Drivers
Appendix—Other Useful Consumer Tables
Appendix—Social Media
Appendix—Key Driver Analysis
Appendix—Information Resources Inc. Builders Panel Data Definitions
Appendix—Trade Associations