“Operators are struggling with the need to provide low prices at a time when commodity costs are quickly increasing. Quick service restaurants must wean consumers off the idea of price and provide extra value in order to justify increases. Since many customers are beginning to seek a more upscale and healthful fast casual experience, fast food restaurants have been changing to better align with those competencies. However, with this move ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Trend Applications
Market Size and Forecast
Market Drivers
Competitive Context
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Quick Service Restaurant Usage and Dayparts
Changes in Behavior at Quick Service Restaurants
Drivers for Quick Service Restaurants
Desired Improvements for Quick Service Restaurants
Consumer Behavior at Quick Service Restaurants
Consumer Attitudes toward Quick Service Restaurants
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovators and Innovations – Pricing
Innovators and Innovations – Fast Casualization
Innovators and Innovations: Core Competencies
Enticing Consumers with Technology
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Menu Analysis – Food Items
Menu Analysis – Drink Items
Appendix – Additional Tables
Appendix – Market Drivers
Appendix – Trade Associations
29th May 2015
“A sure way to Black consumers’ hearts is for a company to get involved in what matters most to those consumers – Black youth. For decades, McDonald’s has been actively involved in the Black community with targeted advertising, sponsorship of Black events, providing scholarships, etc. For the second consecutive year ... 
7th August 2014
“Young Millennials look for new flavors when dining out, but they also don’t want to break the bank. In response, restaurants like Wendy’s are creating programs that allow their customers to try new flavor combinations on their burger, without charging them an arm and a leg. For younger consumers, a ...
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How do quick serves compete on price, even as costs rise?
