Men's Personal Care - US - October 2013
Men's Personal Care - US - October 2013

“The men’s personal care category is expected to grow steadily into 2018. However, there are some challenges. Companies need to look for ways to better engage with older men, determine how male-specific skincare and haircare products can better compete with general market products, and improve the current shopping experience.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Men’s Deodorant/ Antiperspirant
Segment Performance – Men’s Shaving Products/Aftershave
Segment Performance – Men’s Skincare
Segment Performance – Men’s Haircare
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Product Usage – Toiletries
Product Usage – Skincare
Product Usage – Shaving Products
Product Usage – Haircare
Personal Appearance Preferences
Shopping Behaviors
Factors Affecting Purchase Decision
Interest in New Products
Attitudes Concerning Personal Appearance
Attitudes Concerning Product Quality
Race and Hispanic Origin
Marital/Relationship Status

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share – Men’s Deodorant/Antiperspirant
Brand Share – Men’s Shaving Products/Aftershave
Brand Share – Men’s Skincare
Brand Share – Men’s Haircare
Innovations and Innovators
Marketing Strategies
Social Media

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Trade Associations