“Functional benefits such as covering grays and long-lasting results are essential, but have also become expected in the hair coloring category. Shoppers are seeking more customized solutions for their hair coloring needs—through products developed specifically for their age, ethnicity, lifestage, or hair type.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Hair Color Usage
Frequency of Hair Color Use
Important Qualities When Choosing Hair Color
Shopping for Hair Color
Interest in Product Claims and Forms
Attitudes toward Hair Color
Race and Hispanic Origin
Key Household Purchase Measures – Information Resources Inc. Builders Panel Data
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Permanent/Demi-/Semi-Permanent
Brand Share – Temporary
Brand Share – Highlights/Touch-ups/Bleach
Innovations and Innovators
Marketing Strategies
Social Media – Home Hair Color
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Market Drivers
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations
31st March 2014
“The home hair color market is highly saturated and competitive, and faces serious competition from professional salon services. However, Madison Reed is hoping to change the face of at-home hair color by leveraging technology to help consumers get professional results at home.”
|
What opportunities are there to improve sales in the sluggish home hair color market?
