“Another means of encouraging stronger usage among over-65s is by eradicating flavourings altogether. A substantial 41% of users aged over-65 agree that there are not enough unflavoured crisps compared with just 26% of users on average, suggesting the plain crisp offering should be expanded in stores beyond Walkers’ 90-year-old Smiths Salt And Shake brand.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Strengths and Weaknesses
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Trend Application
Market Drivers
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer Usage of Crisps, Salty Snacks and Nuts
Consumer – Choice Factors
Consumer – Perceptions of Crisp Formats
Consumer Attitudes Towards Crisps
Consumer Attitudes Towards Nuts and Salty Snacks
Target Groups
Consumer – Attitudes Towards Nuts and Salty Snacks
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Market Size and Forecast
Appendix – Brand Research
Appendix – Consumer – Types of Crisps Eaten
Appendix – Consumer – Types of Nuts and Salty Snacks Eaten
Appendix – Consumer – Choice Factors
Appendix - Consumer Perceptions of Crisp/Salty Snack Formats
Appendix – Consumer – Attitudes Towards Crisps
Appendix – Consumer Target Groups
11th July 2014
"PepsiCo’s Market Deli snacks range fuses premium ingredients with the value-for-money credentials and consumer trust associated with the main Walkers brand."
|
What points of difference can manufacturers explore to engage the growing over-65s population?
